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Gurgaon

    NSIGHT - Manager - Social Media Analytics (5-8 yrs) - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    1 week ago

    Iimjobs background
    Full time
    Description

    LOCATION:
    Gurugram (WORK FROM OFFICE)


    Company Name:
    Confidential


    Salary:
    Confidential


    MUST HAVE EXPRIENCE:
    Social Media listening, Social media analytics, Social media monitoring, Team handling, online reputation management(ORM)

    WHAT YOU'


    LL DO:
    Don't go exactly by the JD Social Media listening, Social media analytics should be strong


    DATA ANALYSIS AND REPORTING

    • Oversee the development and execution of analytics strategies for Digital and Social Media channels
    • Analyse Data from various Digital platforms to evaluate performance and identify areas for improvement
    • Generate actionable insights from Data and create reports to present findings to the executive team

    DATA INTEGRITY AND QUALITY

    • Ensure the accuracy and quality of data collected, stored, and analysed by the team.
    • Implement data governance and quality control processes

    STRATEGY DEVELOPMENT

    • Collaborate with the marketing/campaign team to develop datadriven strategies for
    optimizing digital and social media campaigns


    • Provide recommendations and insights to support decisionmaking for marketing initiatives
    CROSS-FUNCTIONAL COLLABORATION


    • Work closely with other departments, including Content Creation, Digital Marketing and
    Customer Support, to align Digital Strategies with broader company objectives


    TOOL AND TECHNOLOGY UTILIZATION

    • Stay current with industry best practices, trends, and tools related to Digital and Social Media Analytics
    • Evaluate and implement advanced analytics tools and technologies to enhance the team's capabilities

    PERFORMANCE MONITORING:

    • Monitor and track Key Performance Indicators (KPIs) related to Digital and Social Media Marketing efforts
    • Ensure all campaigns are meeting or exceeding predefined performance goals

    TEAM MANAGEMENT:

    • Supervise, mentor, and provide leadership to a team of Digital and Social Media Analysts
    • Collaborate with team members to set clear goals and objectives, provide regular feedback, and facilitate professional growth
    WHAT YOU BRING TO THE TABLE?

    • Graduate or Post Graduate degree in Marketing, Analytics, Business, or a related field
    • 5+ years of experience in Digital and Social Media Analytics, with a proven track record of datadriven decisionmaking
    • Strong leadership and team management skills
    • Proficiency in Data Analysis Tools such as Social Media listening, Google Analytics, Adobe Analytics, and other similar analytics platforms
    • Excellent communication skills, with the ability to present datadriven insights to nontechnical stakeholders
    • Ability to work independently with minimum guidance
    • Strong problemsolving skills and a proactive approach to finding solutions
    • Familiarity with data visualization tools and techniques
    • Willingness to work from client location, as required


    • Open to travel

    • Domestic and International
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