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    Marketing Advertising Specialist - Noida, India - PW (PhysicsWallah)

    PW (PhysicsWallah)
    PW (PhysicsWallah) Noida, India

    6 days ago

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    Description

    Job Role:- Amazon Ads Specialist

    Job Overview:

    As an Amazon Ads Specialist, you will be responsible for managing and optimizing advertising campaigns on Amazon Platform to drive sales, and achieve key performance indicators (KPIs). The ideal candidate should have a strong understanding of Amazon's advertising tools and the ability to adapt to the evolving landscape of e-commerce.

    Key Responsibilities:

    1- Campaign Setup and Management:

    • Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
    • Conduct keyword research and targeting to enhance campaign performance.

    2- Performance Analysis:

    • Regularly analyze campaign performance data using Amazon and third-party analytics tools.
    • Identify trends, insights, and areas for improvement, adjusting strategies accordingly.

    3- Budget Optimization:

    • Manage advertising budgets effectively to achieve maximum return on investment.
    • Make data-driven recommendations to optimize budget allocation for different campaigns.

    4- Competitor Analysis:

    • Stay informed about competitor activities on Amazon and adjust strategies to maintain a competitive edge.
    • Implement benchmarking and analysis to identify market trends.

    5- Collaboration:

    • Work closely with cross-functional teams, including marketing, and product teams, to align advertising efforts with overall business goals.
    • Collaborate with creative teams to develop compelling ad content.

    Qualifications:

    1. Bachelor's degree
    2. Proven experience in managing Amazon advertising campaigns, with a strong track record of achieving KPIs.
    3. In-depth knowledge of Amazon's advertising platform, tools, and best practices.
    4. Analytical mindset with the ability to interpret data and make data-driven decisions.
    5. Good communication and collaboration skills
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