Fmm-bellary - Tamil Nadu, India - UPL NA Inc.

UPL NA Inc.
UPL NA Inc.
Verified Company
Tamil Nadu, India

3 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
Job Id: 7027- City: Bellary, Tamil Nadu, India- Department: Sales & Marketing- Function: Sales, Marketing and Alliance- Employee Type: Permanent Full Time- Seniority Level: AssociateDescription:

JOB DESCRIPTION




JOB TITLE :
Field Marketing Manager




DEPARTMENT :
Sales & Field Marketing

POSITION REPORTING TO

Zonal Sales Manager

OBJECTIVE:


JOB RESPONSIBILITIES:


1. Lead & support Business growth

  • Work closely with SBU Marketing Head, Crop Managers and initiate development of campaign plans for brand promotion of specific products & Crop packages
  • Facilitate the sales team in achieving their objectives/ budgets/ targets through:
(a) Enriching their product knowledge partnering with OE Team & drive LMS in their respective zones to build technical learning culture

(b) Monitoring & reporting sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits

(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP

(d) Planning & Allocation of Demo samples

(e ) Allocation and monitoring of "sales promotion" spend budgets at Zone and Territory level as per the potential and priorities

(f) Responsible in selection & appointing of Temporary staff

  • Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
  • Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
  • Provide guidance in organizing "Product/ Strategy meets" and "Trade Meets".
  • Maintain data regarding dealers, farmers / village level.
  • Provide weekly MIS to HO
  • Work in consultation with Tactical Marketing Head on implementation of marketing strategy for respective zone

2. Improve Business Quality

  • Implement crop specific/ product specific/ segment specific marketing strategies
  • Drive strategy meets and trade meets in coordination with the sales team
  • Develop market intelligence & knowledge conducive to business development, by assessing the crop wise / product wise potential and existing market size
  • Guide sales team in identifying the right product fit against competition.
  • Give timely communication of relevant marketing information and submit weekly, monthly marketing reports for review

Team Management

  • Ensuring capability development of the FOs and improving the FO productivity
  • Nurture and build a technically strong team for Sales

KNOWLEDGE

SKILLS

ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS

JOB REQUIREMENTS

  • Knowledge of:
  • Agricultural Sciences
  • Crop Agronomy
  • Pests and diseases control methods
  • Farmers psychology
  • Local language
Planning & Organizing

Integrity


EDUCATION:

Analytical skills

Proactive


Essential Qualifications
(Must possess):

Problem solving

Team working

B.SC (Agri)

  • Geographical knowledge of the area
Risk assessment

Assertiveness


Desirable (Preferred qualifications):


  • Market intelligence (knowledge of competitors activities)
Interpersonal relationships

Customer orientation


RELEVANT EXPERIENCE
Timeliness


Minimum years:
8-12 years


NATURE OF CONTACT
INTERNAL CUSTOMERS*EXTERNAL CUSTOMERS****ANY OTHER SPECIFIC
Exchanging information


REQUIREMENT:

Answering queries

Extensive travelling

Dealing with complaints

Persuading or influencing for action

Working and staying in rural environment

Negotiating


Any other:
-
Internal customers: Team members, colleagues, senior colleagues within and outside your department.


External customers:
Customers, clients, suppliers, business associates, public agencies etc.
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