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    HEPL - Senior/Head - Digital Marketing (12-20 yrs) - Chennai, India - iimjobs

    iimjobs
    iimjobs Chennai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Senior/Head - Digital Marketing


    Context:
    Cavin Infotech is a newly born Digital Startup with a backing of large FMCG organization. We work as a Digital Enabler for a large FMCG organization to bring Innovation and Transformation. We also serve other clients in their Digital Transformation journey. If you live and breathe digital, we want to offer you a super challenging and exciting role.

    Our job is to accelerate the impact of digital transformation by collaborating closely with business leaders, we prototype ideas, test them in real business scenarios, and quickly adapt the solution.

    Combining data science, human-centered design, and the latest rapiddevelopment techniques-using agile methodology, micro-services based architecture, Cloud-Native Principles and DevSecOps-we deliver breakthrough products, platforms, experiences, and Services.

    We combine Distributed Data Engineering Technologies and Integrate Deep Learning based AI methodologies to gain more value for our businesses.

    We are Cavin Infotech


    Position Summary:

    • Develop and execute digital marketing strategies to drive traffic, engagement, and conversion across platforms.
    • Lead and manage the digital marketing team, providing guidance and support.
    • Oversee SEO and SEM campaigns for improved rankings and ROI.
    • Develop and implement social media marketing strategies to increase brand awareness and engagement.
    • Analyze performance metrics and KPIs to track effectiveness and optimize campaigns.
    • Collaborate with crossfunctional teams to align digital marketing efforts with overall business objectives.
    • Prepare and present regular reports on digital marketing performance and insights

    Job Description:

    • Degree in Marketing, Business Administration, or related field.
    • Minimum of 7+ years' experience in digital marketing, with a focus on social media management and SEO/SME.
    • Proven track record of achieving sales targets.
    • Excellent understanding of digital marketing and sales principles.
    • Experience with social media analytics tools (e.g., Hootsuite, Buffer) and SEO tools (e.g., SEMrush, Ahrefs).
    • Strong analytical skills and datadriven thinking.
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