Sm - Business Design - Bengaluru, India - EY

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Practice Lead/ Senior Manager (

Region Lead:
UKI & Europe) - Business Design
Experience: 12+ years

Work Experience

About Us:

The Business Design team consults on Front Office Business Transformation for EY's global clients covering Sales, Marketing, Customer Service & Pricing pillars.

Business Design leverages both Digital Transformation & Customer Experience domains to drive transformations for clients.

Role:

As part of EY GDS Business Design team, the opportunity is to lead & drive
Marketing Transformation Consulting & Solutions for EY GDS clients, with exposure to the latest in Digital, Marketing Automation & Customer Experience and skills in growing a business.

The Practice Lead/ Senior Manager in the team is a highly responsible role for a Leader with deep experience in business growth, business consulting, digital & customer experience who can drive Business Wins with Partners in regions, new consulting opportunities for GDS Business Design and Marketing Transformations team growth across EY regions:
North America, EMEIA & APAC.

Responsibilities, Skills and Expertise

Marketing Transformation Consulting

Responsible for Marketing Transformation area growth: Carry the target and business numbers for demand & growth of Marketing Transformation business within EY GDS Business Design, including driving consulting utilization across Industry/ Sector lines for Marketing & Advertising consulting opportunities coveting multiple EY regions: North America, EMEIA & APAC by building relations and driving growth with region Partners, Accounts & Pipelines.
Cover Marketing Transformation holistically and help build a Marketing COE covering:
Marketing Strategy: Trends, New Areas, Processes, Customer Journeys, Demand, Brand, Content, Digital Marketing, Programmatic Strategy
Marketing Effectiveness: RoI, ROAS for Campaigns, Digital Channels, Marketing & Advertising Programs for both B2B & B2C
Marketing Personalisation: Marketing Analytics & Data Strategy
Marketing Automation & Technology: For Enterprises as a Strategy, Rationalisation & Roadmaps
Marketing Operations: Across Digital Channels & Campaigns, Programmatic
Responsible for

Marketing Transformation Business Development Office:
Proposals & RFPs in Marketing & Advertising and driving penetration within global EY accounts.

Should have excellent skills in creating winning proposals / RFPs, leveraging or building solution SMRs within the Business Design Team and working with senior stakeholders in a Consulting ecosystem.

Execute Strategic Marketing Consulting roles & Consult on key Accounts: Consult on B2B/ B2C Marketing transformation areas with key accounts and clients on strategic & lead roles.
Responsible for

building & driving Team Growth for Marketing Transformation.

Build Marketing Solutions & Accelerators: lead building and refining Marketing Consulting & Solutions that can grow consulting adoptions & wins for EY aligned with the FoP (Fields of Play) aligned to buyer offices.
Experiences & Skills Required:
Hands on Experience in Marketing business consulting areas and/or driving Marketing programs, Martech and/or holding a senior responsibility in Marketing office/ head of Marketing at an enterprise level in B2B or B2C business
Experience in Pre-Sales & Consulting Business Development
Vertical & Industry Experience in Telecom, Media, Technology, Retail, CPG, Healthcare, Lifesciences, Financial Services or Product organisations will be a plus.

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