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    Marketing Automation Specialist - Noida, India - GEDU Services

    GEDU Services
    GEDU Services Noida, India

    3 hours ago

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    Description

    JOB TITLE: Email Marketing Associate

    REPORTS TO TITLE: Email Marketing Manager

    BUSINESS FUNCTION/ SUB-FUNCTION: Digital Marketing

    WORK LOCATION: Noida, India.

    WORKING MODE: Work from office ( 12-9PM Shift )

    EXPERIENCED REQUIRED : 3-8Year

    Please note : This is not a manager role. Hence please dont apply if you are looking or working as a Manager.

    Key Responsibilities:


    •     Develop and implement email marketing campaigns that align with overall marketing and

    business goals.

    • Lead Nurturing
    • Email Marketing Automation Management
    • Data Analysis
    • Automated campaigns to nurture lead through the sales funnel.
    • Manage the email marketing calendar and ensure timely execution of campaigns.
    • Hands on experience regarding domain authentication & warm up process
    • Write and edit email copy , subject line, CTA and creative content that engages our audience.
    • Conduct A/B tests to optimize email performance.
    • Make mobile-friendly email templates.
    • Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
    • Analyse email campaign data and provide insights to improve future campaigns.
    • Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
    • Stay up to date with industry trends and best practices in email marketing.

    Required skills/Abilities:

    • Proven work experience as an Email marketer or Digital marketing associate
    • Hands on experience with HTML and content management systems/ email marketing software's
    • Knowledge of best practices in email marketing
    • Timely execution of campaigns
    • Write and edit email copy and creative content that engages our audience.
    • Conduct A/B tests to optimize email performance.
    • Analyse email campaign data and provide insights to improve future campaigns.
    • Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
    • Segment and manage email lists to ensure effective targeting and deliverability.

    Educational Qualification(s):


    • Bachelor's/master's degree in computer science, Engineering or equivalent

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