Content Writer - Pune, India - Eaton Corporation
Description
What you'll do:
- JOB RESPONSIBILITIES:
- Create content such as success stories, brochures, whitepapers, listicles, infographics, etc. that can enhance visibility for the organization
- Position Eaton as a thought leader by working with business leaders to develop content & layout a story for tradeshow / conference presentations
- Develop sales training decks / sales guides, customer pitch presentations, etc. to facilitate sales enablement
- Create content for social media campaigns, drive conversations internally and nurture a community of employee advocates to build organic reach
- Edit and proofread content created by the research team to help deliver a highquality market research report; participate in review sessions with analysts to deliver constructive feedback (grammar, writing style, etc.)
Qualifications:
EDUCATION & YEARS OF EXPERIENCE:
- Bachelor's/Master's degree in English, or a similar discipline.
- 25 years of experience in marketing communications, journalism, inhouse editing team, (and/or) significant equivalent personal experience.
Skills:
TECHNICAL KNOWLEDGE:
- Experience in creating various types of direct copywriting such as whitepapers, infographics, case studies, blogs, etc.
- Experience in producing content for the web specifically, as well as channelspecific knowledge including Eaton's website, LinkedIn, Facebook, Twitter, etc.
- Excellent grammar (punctuation, spelling) and creative writing skills
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