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    Social Media Marketing Specialist - Hyderabad, India - Caesium Lab

    Caesium Lab
    Caesium Lab Hyderabad, India

    2 weeks ago

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    Description

    Role : Marketing Executive

    Location: Hyderabad/WFO

    Experience:1*to 3 Years

    Position Overview: We are looking for a results-driven Marketing Executive to spearhead our marketing efforts and contribute to the achievement of our business objectives. The ideal candidate will have a solid understanding of marketing principles, excellent communication skills, and a passion for creativity and innovation. As a Marketing Executive, you will collaborate with cross-functional teams to develop and execute strategic marketing campaigns, analyze market trends, and drive brand awareness and engagement.

    Key Responsibilities:

    • Develop and implement comprehensive marketing strategies to promote company products/services and achieve sales targets.
    • Collaborate with internal teams (e.g., content, Product Development) to define marketing objectives, target audiences, and key messages.
    • Create engaging content for various marketing channels, including social media, email campaigns and website.
    • Manage and optimize digital marketing campaigns (e.g., PPC advertising, SEO, SEM) to increase website traffic, lead generation, and conversion rates.
    • Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
    • Maintain brand consistency across all marketing materials and communications.
    • Evaluate the performance of marketing campaigns and initiatives using key metrics and analytics tools.
    • Prepare and present regular reports on marketing activities, results, and ROI to senior management.

    Requirements:

    • Proven experience in marketing roles, with a track record of successful marketing campaigns and initiatives.
    • Strong knowledge of marketing principles, techniques, and best practices.
    • Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
    • Analytical mindset with the ability to interpret data and metrics to make informed decisions.
    • Creative thinking and problem-solving skills.
    • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
    • Strong interpersonal skills and the ability to collaborate with cross-functional teams.
    • Prior experience in gaming sector is a plus.


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