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    Marketing Specialist - Hyderabad, India - Programmers

    Programmers
    Programmers Hyderabad, India

    Found in: Appcast Linkedin IN C2 - 5 days ago

    Default job background
    Technology / Internet
    Description

    Roles and Responsibilities

    India Pvt.Ltd is looking for a seasoned Marketing, Branding professional from Software Services vertical to manage the organizations global brand enhancement.

    The KRAs of the role

    • Develop a roadmap for as a Brand aligned with corporate and marketing plans.
    • Work with the creative/content team to create innovative campaigns for social media and online ads.
    • Creation and development of cases studies to enable sales team
    • Create brand and awareness among the target audiences.
    • Create, Design, and build marketing Content for Web, GTM, Blogs, Marketing Collaterals, Press, Social Media, etc.
    • Manage, design, and create Website and the various profiles of the organization.
    • Create a pipeline for regular client testimonials either on Video or Audio or Text medium and manage the same at the organizational level.
    • Corporate Communications
    • Creation of Blogs/Articles on the latest trends and technologies at the organizational level as well as department level.
    • Creation, design, and content of corporate Emailers/Newsletters/Greetings
    • Develop inspiring and actionable creative briefs to develop creative assets to support Digital, Web, eComm, PR, Packaging, In-store Displays and other collateral.
    • Market Research, information, and finding, and its Implementation: Identification of key trends from the market research report and usage of key trends for building brand initiatives
    • Assist in implementing social media campaigns (LinkedIn, Facebook, Instagram, etc) and digital campaigns using Google AdWords, Quora, Taboola etc..
    • Plan, launch & run seasonal emailers/campaigns, online and offline, throughout the calendar year
    • Partner with Digital Marketing/Web Content team to ensure all product information is up-to-date and optimized against communications plan and overall brand strategy.

    Desired Candidate Profile

    • Bachelors degree in technology or related field, with post-graduation in the marketing field
    • 5-10 years of experience in marketing
    • Excellent Written and Oral Presentations Skills
    • Very Strong proficiency in Microsoft Excel/PowerPoint/Word
    • Global brand management experience
    • Excellent in content and creative development and Designing
    • Strategic Thinking and Business analysis

    Perks and Benefits

    • Not constraint for the right candidate
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