User Experience - Gurugram, Haryana, India - Believe Resourcing

Description

The UX Designer will play a pivotal role in understanding user needs, defining intuitive workflows, and creating engaging interfaces that cater to the unique preferences and behaviours of African consumers.

This role requires a blend of creativity, empathy, and technical expertise to deliver seamless digital experiences that empower users to achieve their financial goals.

• User Research and Insights:
• Conduct user research activities, including surveys, interviews, usability testing, and persona development, to gain deep insights into the needs, preferences, and pain points of African users.
• Analyse user feedback, behavioural data, and market trends to inform UX design decisions and prioritise feature enhancements.
• Collaborate with crossfunctional teams to advocate for usercentered design principles throughout the product development lifecycle.
• Information Architecture and Wireframing:
• Define clear information architecture and navigation structures that facilitate intuitive user journeys and task completion.
• Develop lowfidelity and highfidelity wireframes, prototypes, and interactive mockups to visualise design concepts and gather stakeholder feedback.
• Iterate on design solutions based on user testing results, usability best practices, and business requirements.
• Visual Design and Branding:
• Create visually appealing and cohesive interface designs that align with the brand identity and resonate with African users across diverse cultural backgrounds.
• Design intuitive user interfaces (UI) for mobile and web platforms, considering factors such as typography, colour theory, iconography, and layout composition.
• Ensure consistency and accessibility across all design elements, including buttons, forms, modals, and error states.
• Interaction Design and Microinteractions:
• Define interactive components and microinteractions that enhance user engagement, feedback, and delight within the app experience.
• Design seamless transitions, animations, and gestures to guide users through complex workflows and reinforce positive interactions.
• Collaborate with developers to implement interactive prototypes and maintain design fidelity during the development process.
• Usability Testing and Optimisation:
• Plan and conduct usability testing sessions to evaluate the effectiveness and usability of design solutions among target users.
• Collect and analyse usability metrics, user behaviour patterns, and task completion rates to identify areas for improvement and optimisation.
• Iterate on design iterations based on user feedback, usability findings, and business objectives to continuously enhance the user experience.
• Crossfunctional Collaboration and Communication:
• Collaborate closely with product managers, developers, marketers, and other stakeholders to align on project goals, timelines, and deliverables.
• Communicate design concepts, rationale, and best practices effectively to internal teams and external partners.
• Foster a culture of design excellence, collaboration, and continuous learning within the organisation.

• Bachelor's degree in Human-Computer Interaction (HCI), User Experience Design, Graphic Design, or related field; Master's degree preferred.
• Proven experience of 8+ years in UX/UI design roles, preferably in the FINTEC or digital banking industry.
• Proficiency in design tools such as Sketch, Adobe XD, Figma, or similar software.
• Solid understanding of usability principles, information architecture, interaction design, and usercentered design methodologies.
• Familiarity with accessibility standards, responsive design principles, and internationalisation/localisation considerations.
• Excellent communication, collaboration, and problemsolving skills.
• Passion for user advocacy, empathy, and continuous improvement.
• Fluency in English; proficiency in additional languages spoken in African countries is a plus.