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    Senior Marketing Executive - Gurugram, India - AiSensy

    AiSensy
    AiSensy Gurugram, India

    5 days ago

    Default job background
    Technology / Internet
    Description
    About AiSensy


    AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Skullcandy, Vivo, Rentomojo, Physicswallah, Cosco grow their revenues via WhatsApp.


    • Enabling Businesses with WhatsApp Engagement & Marketing
    • 750mn+ WhatsApp Messages done between Businesses and Users via AiSensy
    • Working with top brands like Skullcandy, Vivo, Rentomojo, Physicswallah & more
    • High Impact as Businesses drive 2580% Revenues using AiSensy Platform
    • Mission-Driven and Growth Stage Startup backed by , & 50+ Angel Investors

    Key Responsibilities:

    • Develop, implement, and manage comprehensive digital marketing strategies to drive traffic, engagement, and leads.
    • Plan, execute, and optimize all digital marketing campaigns, including SEO/SEM, email, social media, content marketing, and display advertising.
    • Create, manage, and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
    • Monitor and analyze campaign performance data to optimize and improve effectiveness.
    • Manage and optimize the company's website, ensuring it is uptodate, userfriendly, and optimized for search engines.
    • Create and manage content for digital platforms, including website, blog, social media, and email campaigns.
    • Collaborate with crossfunctional teams to ensure alignment of digital marketing efforts with overall business goals and strategies.
    • Utilize analytics tools to track, measure, and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
    • Stay uptodate with the latest trends and best practices in digital marketing and incorporate them into our strategies.
    • Manage relationships with external vendors and agencies to ensure highquality deliverables.
    • Develop and manage the digital marketing budget, ensuring effective allocation of resources.
    • Conduct market research and competitor analysis to identify opportunities for growth and differentiation.

    Qualifications:

    • Bachelor's degree in Marketing, Business, Tech or a related field.
    • Proven experience 2+ Years in digital marketing, preferably in the software or SaaS industry.
    • Strong knowledge of SEO, SEM, social media, email marketing, content marketing, and display advertising.
    • Extensive experience in managing and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush).
    • Experience with website analytics tools (e.g., Google Analytics, WebTrends).
    • Excellent written and verbal communication skills.
    • Strong analytical and problemsolving abilities.
    • Ability to manage multiple projects simultaneously and meet deadlines.
    • Experience with A/B testing and conversion rate optimization.
    • Knowledge of HTML, CSS, and other web development tools is a plus.
    • Familiarity with marketing automation and CRM systems.
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