Am - Digital Analytics - Gurugram, Haryana, India - TATA SIA Airlines Limited

TATA SIA Airlines Limited
TATA SIA Airlines Limited
Verified Company
Gurugram, Haryana, India

2 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Job Overview:

Managing web data collection & tag management for vistara website and app.


Key Responsibilities:


  • Implement webanalytics/measurement strategies using Adobe Launch/AEP Data Collection
  • Work with Adobe Target developers to implement and execute the experimentation and personalization strategies.
  • Analyze various integration aspects between Adobe Analytics and allied systems like Websites, Adobe Target, Adobe Campaign, and Adobe Launch
  • Translate complex functional, technical, and business requirements into architectural designs using industry standard methodologies and leads the solution Blueprint.
  • Liaise with developers to implement data layers that support our data collection activities.
  • Present project outcomes and propose new work and technologies that will add value to our business.
  • Stay current on industry insights and innovation to improve internal techniques, processes, documentation, and quality assurance.
  • Work autonomously and as a team, with time management a critical attribute

Skills & Attributes:


  • Solid experience of implementing tracking and tagging for marketing and measurement of potential business opportunities.
  • Solid understanding of online marketing, tools, and technology.
  • Strong understanding of HTML, CSS, and web protocols.
  • Strong experience with Tag management solutions, preferably Adobe Launch.
  • Exposure to mobile app. analytics implementation.
  • Strongtoadvanced JavaScript, jQuery, AJAX, and Web Services/APIs skills.
  • Experience with Adobe Launch/AEP data collection & Adobe Target.
  • Awareness about the Privacy regulations (GDPR etc.)
  • Knowledge of working with traditional DLs, EDDLs and DOM Scrapping
  • Exceptional organizational, presentation, and communication skills both verbal and written.
  • Must be selfmotivated, responsive, professional, and dedicated to customer success.
  • Possess an innovative, problemsolving, and solutionsoriented mindset.
  • Demonstrated ability to learn quickly, be a team player, and manage change effectively.

Work Experience:


  • Minimum of 36 years of relevant experience

Qualification:


  • Bachelor's Degree or equivalent from recognised university

Location:

Gurgaon


Note:

**All Vistara employees are required to be fully vaccinated against COVID-19
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