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    Head - Marketing - New Delhi, India - Bijnis

    Bijnis
    Bijnis New Delhi, India

    2 weeks ago

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    Description


    As the Head of Marketing at Bijnis, you will play a pivotal role in shaping and executing our marketing strategy to drive awareness, engagement, and growth of bijnis by engaging with maximum retailers of India as well as building a desire for them to use bijnis as a sourcing platform.

    You will lead a team of marketing professionals and collaborate closely with cross-functional teams to achieve business objectives and establish Bijnis as a brand.

    Key Responsibilities:


    • Develop and execute personalised and segmented marketing strategies like personalised communication automation to that of relevancy of product on app for the retailers.
    • Oversee the development of high-quality content assets, in video format largely, case studies, blog posts, technical documentation, and thought leadership pieces.
    • Drive thought leadership initiatives by representing Bijnis at industry events, speaking engagements, and contributing articles to relevant publications.
    • Implement account-based marketing (ABM) strategies to personalize marketing efforts for key accounts and target companies.
    • Manage digital marketing channels, including SEO, PPC advertising, social media marketing, to reach and engage with retailers.
    • Build and maintain strong relationships with Retailers and factories via different different activities.
    • Utilize data analytics and marketing automation tools to track campaign performance, measure ROI, and gain insights into customer behavior for continuous optimization.
    • Collaborate with product development teams to ensure alignment between marketing efforts and product roadmap, driving innovation and addressing market needs.
    • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
    Work Experience: Minimum 8+ years of experience in Digital Marketing & Brand Management.

    Skills Set:


    • Proven work experience as a Digital marketing Head.
    • Demonstrable experience in designing and implementing successful digital marketing campaigns
    • Strong understanding of how all current digital marketing channels function
    • Solid knowledge of online marketing tools and best practices
    • Hands on experience with SEO/SEM, Google Analytics and CRM software
    • Familiarity with web design
    • Excellent analytical and project management skills
    • Strong team management and communication (written and verbal) skills
    )
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