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    Head of Marketing - New Delhi, India - Manipal Health Enterprises Pvt. Ltd

    Manipal Health Enterprises Pvt. Ltd
    Manipal Health Enterprises Pvt. Ltd New Delhi, India

    Found in: Appcast Linkedin IN C2 - 6 days ago

    Default job background
    Healthcare
    Description

    About Us:

    As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 33 hospitals across 17 cities with 9,500 beds, and a talented pool of over 5,000 doctors and an employee strength of over 20,000.

    Job Details:

    Work Location: Manipal Hospitals Dwarka

    No. of Openings: 1

    Experience: 10+ Years in Marketing

    Job Responsibilities:

    • Management of Digital Properties like Website. Developing Content for the same like doctor's profiles, content on departments, content on procedures. Optimising the use of search engines (SEO).
    • To drive ROI based digital campaigns for generating leads and target driven revenue for the unit
    • Manage aggregators & maximize business leads
    • Social media management, involves the optimum use of blogs, Facebook, linkedin and the like.
    • Market communication material inclusive of video development, patient testimonials, newsletters, clinical newsletters and the like.
    • Business associations with clubs, insurances, corporate, VIP's and celebrities.
    • Understanding consumer behaviour through Focus Group Discussions (FGD), Market research through primary and secondary data collection.
    • Competition mapping. Help the marketing team to arrange for competitor information (products, campaigns etc.) from the market and aid in market understanding
    • daily/weekly/monthly reports as specified by department head.
    • a track of all the purchase orders and corresponding invoices, to ensure timely payment & execution of activities as planned
    • and maintain a catalogue of products and collaterals
    • a track of all the brand spends and provide monthly reports
    • the marketing team for smooth execution of various campaigns
    • internal signage & branding guidelines / hygiene at the unit as per brand guidelines
    • Provide brand & marketing support to sales team for activities such as neighborhood camps, corporate events etc.
    • Developing content / testimonial on national and international patient stories
    • Event management such as health talks, product launch, media interviews & crises management.
    • To build relationship with Regional Media/ Stringers, National & international media.
    • Online PR Management

    Education:

    MBA

    Those interested may kindly send their CV at or apply through the "Apply" button.

    ***No Work from Home***

    For more details, please visit

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