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    Manager - Content Creation (EV) - Chennai, India - Royal Enfield

    Royal Enfield
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    Description
    Job Purpose
    The Resource - Content Creation supports the implementation of all RE communication and ensure
    consistent communication of the brand across the organization, markets, and touch-points. The
    incumbent is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends. They also manage the distribution of the contents, following internal clients specifications or business requirements.

    Key Responsibilities
    Own all communications and develop content in line with the approved communication plan
    Manage production of various content assets including video production, events, social media assets
    Liaise with internal and external stakeholders to execute the approved communication plan
    Act as the custodian of any brand-related logos / language/ descriptions across various touch points (Factory signage, way findings, doors, banners)
    Ensure adequate digital presence for the brand in coordination with various marketing initiatives being executed
    Ensure adherence to a unified global approach across all digital platforms

    Identify and engage external agencies for the design and execution of communication material like videos, digital creative, dossiers, flyers, etc.

    Evaluate vendors to provide the services for various branding initiatives
    Provide support with Key Projects, adapt and create assets for region-specific campaigns
    Assist with the creation of SOP (6 steps process) for any new requirements
    On the definition and implementation of brand guidelines such as BRI, BVI, brand book, tonality guidelines, etc.
    Assist with market-specific initiatives such as the development of local language content (Print ad, paid media, CRM mailers) and provide country-specific imagery through CGI edits

    Manage every piece of content that goes out on the company's behalf, ranging from newsletters, press releases, blog posts, and social media posts on various platforms.

    Analyze performance indicators and web traffic, identifying areas where the content requires improvement.
    Keep track of the existing content strategy performance.

    Communicate new content ideas to the creative team to ensure they are aligned and produce the needed support material, such as photos, images, or videos.

    Proofread new content to avoid and correct errors.

    Education
    Bachelor's degree in business/ Mass communications/ advertising/ a related field

    Experience
    6+ years' experience in a communication role with a global brand or advertising agency
    Understanding of production of videos and other creative assets


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