- Plan and deliver influencer campaigns, including paid amplification and measurement strategy across all leading platforms.
- Provide input and craft quality proposals, presentations, pitches, or reports.
- Build and execute business plans to grow the Creator community.
- Identify upcoming influencers and maintain excellent work.
- Relationships with bloggers and influencers to publish content and maximize campaign exposure.
- Assist in delivering proposals, activity plans, and projects according to the client's requirements.
- Take ownership of the execution and management of daily activities.
- Manage post-campaign evaluation, highlighting strengths and identifying opportunities to improve future campaigns.
- Keep abreast of FTC guidelines, emerging partners, innovations, talent, platforms, and tools while maintaining program compliance and providing recommendations.
- Clearly understand ROI and measurement tools surrounding influencers (both to identify and evaluate).
- Proactively contribute to the development and updating of case studies and other credentials
- 1-3 yrs experience managing influencer programming across multiple channels, within a media buying, advertising, communications, marketing or Public relations environment.
- Deep understanding of paid social targeting, execution, and measurement.
- Strong analytical skills with the ability to distill, synthesize and draw conclusions from multiple data points and a passion for the influencer universe on all social channels.
- Proficient with Microsoft Word, Excel, and Powerpoint.
- Bachelor's degree in Marketing.
- Proven track record in outreach campaign strategies. In-depth knowledge of the social media marketing industry.
- Problem-solving attitude. Delivering creative content solutions to help brands with maximum outreach against their investment.
- Ability to work with cross-functional teams. Effectively meet client commitments by working with teams across organization-social media, legal, and finance.
- Relationship Management skills – Ability to plan, schedule, and effectively deliver as per commitments to each client. Ability to scale brand/agency partnerships earn a year
- People person – Patiently understand different perspectives and build strong relationships across the board.
- Excellent written and oral communication skills – You have clarity in what you communicate, whether over email or phone, or in person.
- Self-Motivated – Ability to work in high-pressure environments and maturity to understand the business needs at all points.
- Excited to join a fast-growing, passionate team at a company that is a rising star in the tech world.
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Brand Solutions Executive - Mumbai, India - Alchemy Group
Description
We're looking for an enthusiastic Brand Solutions Executive to join our Client Servicing team. This position requires a great personality, strong organizational skills, and a relentless passion for all things Social Media.
JOB RESPONSIBILITIES:
JOB REQUIREMENTS:
WHAT WE ARE LOOKING FOR:
ABOUT WORD: WORD ) is an influencer marketing agency with an integrated platform that helps brands connect with the most influential voices on Social Media. We at WORD produce highly engaging, shareable content across the most engaging genres and get brands to engage with the right people at the right time. WORD is a venture by Alchemy Advertising Pvt. Ltd., a new-age agency solving for the next-gen of users coming online by delivering solutions across verticals like Digital Media, Content, Influencer Marketing, Digital Audio & localization solutions.
