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    Senior Analyst - chennai, India - dentsu

    dentsu
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    Description
    The purpose of this role is to assist with the planning, reviewing and optimisation of Display campaigns whilst supporting the team in reporting and managing client accounts.

    Job Title:

    Senior Analyst - Display

    Job Description:


    • Primary responsibilities to monitor, and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), DCM.


    • Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes


    • Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.


    • Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.


    • Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.


    • Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.


    • Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.


    • Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.


    • Send post campaign analysis within two business working days of campaign end date.

    Qualifications

    Skills required: Trafficking, reporting and optimization


    • 2 -3 years experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.


    • Experience using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).


    • Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.


    • Basic understanding of pixel and pixel management.


    • Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.


    • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required


    • Experience in an analytical, results-oriented environment with external customer interaction.

    Additional information

    Flexible to work across different time zones/shifts (including night shift)


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