- Working cross-functionally with the field marketing, business development and product marketing teams to manage and execute internal communications, with a focus on newsletters and campaign/event-related internal communications
- The role scope is global with a focus on the marketing function
- Compile newsletter content from various internal stakeholders and SMEs
- Design and layout content and images both aesthetically and functionally to optimize presentation and reader engagement
- Proofread and copy-edit content as needed
- Write newsletter section summaries and intros
- Adhere to and manage ongoing internal deadlines
- Work with graphic design resources on image/infographic development as needed
- Publish newsletters in Publicate or other relevant tools as needed
- Provide recommendations for format, content and process improvement based on analysis of engagement and information captured in various communications
- 1-3 years of hands-on experience in marketing communications that include newsletter development and newsletter workflow management
- Basic knowledge of marketing activities and internal communication strategies
- Exceptional interpersonal skills necessary to interact with a range of personalities and establish effective relationships across corporate regional and global teams
- Demonstrate ability to communicate/interact effectively using English language both verbally and in written form
- Strong proofreading, editing and writing skills
- Experience using Wrike or similar project management tool
- Hands-on experience publishing in Publicate newsletter platform or similar
- Hands-on experience working with SharePoint preferred
- B2B and/or a technology / SaaS experience strongly preferred
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Marketing Communications Specialist - Hyderabad, India - Blue Yonder
Description
Overview
Blue Yonder is seeking a Communications Specialist to own the design, development and dissemination of bi-weekly, monthly, quarterly and ad-hoc internal newsletters and field communications for the marketing organization.
The Communications Specialist will be responsible for curating content in a timely and transparent manner across the marketing team, ensuring a high level of quality, consistency, and attention to detail.
Scope
What you will do
What we are looking for: