Amazon PPC - Agra, Uttar Pradesh, India - Shikshakji
Description
Position - ASM/SR.EXECUTIVE - AMAZON PPC
About the Company:
Join ACPL Exports Pvt. Ltd., India's foremost silver jewelry supplier with a 60-year legacy. ACPL is renowned for its innovative designs and commitment to quality, serving as a leading exporter in the industry.
Functional Parameters (Pick Any Five):
Campaign Performance:
Target: Optimize Amazon PPC campaigns to achieve a minimum ROAS (Return on Ad Spend) of 5X, ensuring effective utilization of advertising budget.
ACoS Management:
Target: Maintain an Advertising Cost of Sales (ACoS) below 20%, balancing ad spend with revenue generated from PPC campaigns.
Keyword Optimization:
Target: Conduct keyword research and optimize PPC campaigns to target high-converting keywords relevant to ACPL's silver jewelry products.
Ad Copy Effectiveness:
Target: Improve ad copy performance by achieving a minimum CTR (Click-Through Rate) of 10% through compelling and relevant ad content.
Bid Management:
Target: Implement strategic bid adjustments to optimize ad placements and maximize exposure while minimizing CPC (Cost-Per-Click).
Product Targeting Campaigns:
Target: Implement and optimize product targeting campaigns to showcase ACPL's products to relevant audiences based on browsing and purchasing behaviour.
Ad Spend Allocation:
Target: Allocate ad spend efficiently across different product categories and campaigns to ensure optimal performance and ROI.
Competitor Analysis:
Target: Conduct regular competitor analysis to identify opportunities and threats, adjusting PPC strategies accordingly to maintain a competitive edge.
Ad Performance Reporting:
Target: Generate regular reports on ad performance metrics, providing insights into campaign effectiveness and areas for improvement.
Sales and Revenue Growth:
Target: Drive a minimum monthly increase of 20% in sales and revenue attributed to Amazon PPC campaigns, contributing to overall business growth.
This role offers an exciting opportunity for an ASM/SR.EXECUTIVE specializing in Amazon PPC to leverage their expertise in digital advertising to drive sales and revenue growth for ACPL Exports Pvt.
Fundamental Parameters:
Experience:
Proven work experience for at least 8-10 years as a Sr.
Executive/ Asstt.
Manager or in a similar role with Excellent written and verbal communication skills who can manage a team of 10 people effectively & make strategy accordingly.
Qualification:
Strong understanding of Amazon PPC, trends, and best practices, Must be graduate/ MBA Location: Nunhai, Agra
Compensation:
Competitive, aligned with industry standards.
Gender:
Both genders welcome to apply
Key Skills Preference:
- All types of sponsored products ads
- All types of sponsored brand ads
- All types of sponsored display ads
- Competitor Data Analyst
- Amazon PPC targeting strategy, Keywords and Products Asin Based
- Define and implement the campaigns category into three parts in amazon ppc
- Generic (2)
Competitor (3) Brand - Tools:
Helium-10, Jungle Scout, SEO Stack Keywords and ZONGURU - Responsible for Demand generation, Revenue & monitoring changes and its impact in product ranking - Analysis of the products like ASIN rankings, ratings, customer feedback/reviews, as well as product sales performance
Motivational Parameters:
At ACPL, we take pride in fostering a motivating work culture that promotes growth, teamwork, and excellence.
Our commitment to providing the best care extends to our employees, ensuring a supportive and inclusive environment where your skills and dedication are highly valued.
Career Graph:
Join ACPL Exports Pvt. Ltd., a renowned silver jewelry supplier with a 60-year legacy, as an ASM/SR.EXECUTIVE specializing in Amazon PPC (Pay-Per-Click).
In this role, you'll be instrumental in driving sales and maximizing ROI through strategic management and optimization of Amazon advertising campaigns.
Job Types:
Full-time, Permanent
Salary:
₹50, ₹60,000.00 per month
Schedule:
- Day shift
Experience:
- total work: 8 years (preferred)
Ability to Commute:
- Agra, Uttar Pradesh (required)
Ability to Relocate:
- Agra,
Uttar Pradesh:
Relocate before starting work (required)
Work Location:
In person
Speak with the employer
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