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    Growth Product Manager - mumbai, India - IDfy

    IDfy
    IDfy mumbai, India

    5 days ago

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    Description

    Who are we?

    IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Assessment, and Digital Onboarding. We establish trust while delivering a frictionless experience for you, your employees, customers and partners.

    Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.

    Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others.

    We have successfully raised $27M from Elev8 Venture Partners, KB Investments & Tenacity Ventures

    Role brief: This role will be responsible for driving successful go-to-market strategies and overall product growth. It requires a blend of strategic thinking, analytical skills, project management expertise, and strong communication abilities.

    Responsibilities:

    Generating Customer Insights:


    • Utilize customer validation techniques, buyer persona creation, customer building, and customer discovery methods to generate in-depth insights into customer needs.


    • Drive the understanding of customer needs through continuous research and analysis.

    Market Benchmarking:


    • Lead market benchmarking efforts, including market segmentation, development, refinement, and competitive intelligence analysis.


    • Stay informed about market trends, competitors' strategies, and industry developments.

    Product Strategy Alignment:


    • Ensure alignment between product strategy, roadmap, and vision with the go-to-market strategy and business priorities.


    • Act as a liaison between sales, marketing, and product teams to ensure commercial success.


    • Coordinate efforts across teams for product sales, usage, and continuous enhancement.

    New Product GTM Strategy:


    • Lead the development of the product strategy, including new use cases, customer segmentation, pricing, and sales strategy.


    • Assess business risks and develop mitigation plans.


    • Drive tangible, data-driven business outcomes at the product level through the management of quantified scorecards and key performance indicators.


    • Develop and implement effective pricing strategies to maximize revenue and profitability in consultation with the product teams.


    • Develop project plans to execute the GTM strategy

    Communication and Relationship Building:


    • Effectively communicate strategy and vision throughout the organization.


    • Build strong relationships with internal and external stakeholders to achieve product goals.

    Ensuring Cross-Functional Collaboration:


    • Facilitate cross-functional collaboration among sales, service, product, software development, content, marketing, legal, operations, and finance teams.


    • Motivate teams to meet deadlines and ensure alignment in the go-to-market process.

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