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    Assistant Manager - Kolkata, India - Dot & Key Skincare

    Dot & Key Skincare
    Dot & Key Skincare Kolkata, India

    2 days ago

    Default job background
    Accounting / Finance
    Description

    Role: Assistant Manager- Digital Marketing

    Dot & Key Skincare, Kolkata, West Bengal

    Job Location- Kolkata

    Work From Office

    Responsibilities:

    • Manage Meta and Google Ads PPC campaigns to drive conversions on the D2C website
    • Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs
    • Testing variations of ads to determine best performing ad
    • Liaise with external agencies to drive higher revenue from paid ads channels
    • Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conversion Rate
    • Measure and optimize paid marketing using marketing analytics reports
    • Reporting of results of PPC campaigns at regular intervals
    • Managing and updating analytics mechanisms for continued data tracking
    • Should have managed budget of 30 Lakhs and above.
    • Minimum 3 years of relevant experience.

    Job Qualifications and Skill Sets:

    • FB Blueprint certification, Google Ads & Google Analytics certification
    • A degree in digital marketing; MBA in digital marketing from premier B-schools preferred
    • In-depth knowledge of Meta Ads, Google Ads, Shopify dashboard, and Google Analytics
    • Competency with using MS-Excel and PowerPoint to present plans and reports
    • Strong written communication skills
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