- Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
- Scheduling the plan as per different parameters in order to achieve greater visibility
- Campaign tracking, measurement, evaluation and reporting on ongoing client activities
- Formulation of television reports on monthly basis
- Mapping of Competitors activity and Category study
- Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
- Presenting the Pre & Post Campaign Analysis in the form of a Deck
- Work on new business development/ Pitch process
- Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
- Knowledge of BARC, MPA & TGI Software's is must.
- 4+ years in media planning
- Media Agency, Trading desk
- Master's degree in Business, Marketing, Advertising
- Languages: English (Advanced)
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media planning and media buying
- Mx champion (Connection, Context, Content)
- Strong negotiation skills
- Programmatic
- Data processing & management
- Marketing strategy
- Tools (i.e. BARC/ YUMI?IRM/MAP)
- Operational performance management tools (Pilot, IOMT)
- Advertising technologies servers, ad platforms)
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Senior Media Planner - Gurugram, India - Havas Media India Pvt Ltd
Description
Description
:Mission & Responsibilities
Previous experience & Industry background
Qualifications & Languages
Soft skills & Competencies
Technical skills
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.