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Gurgaon

    Senior Media Planner - Gurugram, India - Spark Foundry

    Spark Foundry
    Spark Foundry Gurugram, India

    23 hours ago

    Default job background
    Full time
    Description
    Job Description


    • Responsible for providing client history, goals, hurdles and insights for strategic development
    • Develop media plans and recommendations to coincide with media strategy and KPIs
    • Lead in the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the client
    • Maintain strong working relationship with client and internal constituents
    • Identify opportunities for the client growth
    • Notify agency management for client issues/problems
    • Ensure documentation of client conversations and agreements through conference reports
    • Ensure all client materials/correspondence are on strategy and of the highest quality
    • Supervise and mentor junior staff
    • Keep self abreast on the current on events, latest trends and strong industry knowledge.
    • Ensure that media plans are well placed and maintained effectively, meeting the desired budget and impressions.
    • Review and propose media spend adjustments according to performance and market conditions
    • Track media markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activity.
    Qualifications

    Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advantage


    • Familiar with the timelines, processes and needs of the implementation of all media
    • Proficient in all syndicated and proprietary media applications.
    • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
    • Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
    • Keep abreast to the development and trends in the ever changing media landscape.
    • Excellent Interpersonal & Communication Skills
    • High level of organization and analytical skills
    • Proven experience of working closely with the team
    • Comfortable with ambiguity.
    • Exceptional organizational and management skills along with financial acumen
    • Strong ability to follow through on commitments
    • Working knowledge of Media Softwares like BARC, TAM, MAP
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