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    Marketing Role - Chennai, India - Talent Socio

    Talent Socio
    Talent Socio Chennai, India

    1 day ago

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    Description

    Marketer - Growth

    Roles and Responsibilities:

    Strategy Development:

    Develop and execute end-to-end demand generation campaigns across various channels, including digital marketing, email, content marketing, and social media, to drive lead generation and customer acquisition.

    Content Development :

    Collaborate with the content marketing team to create compelling and targeted content for demand generation campaigns.

    Ensure content is optimized for different stages of the buyer's journey.

    Funnel Optimization:

    Build and continuously optimize signups, lead generation and conversion funnels.

    - Analyze performance, identify leaks, and implement solutions

    Lead Magnets:

    Develop and deploy compelling lead magnets that attract and convert our target audience, including whitepapers, webinars, e-books, and interactive tools.

    A/B Testing & Experimentation:

    Embrace a culture of experimentation by continuously testing campaigns, strategies, and channels to discover the most effective approaches.

    Data Analysis & Insights:

    Leverage data to make informed decisions, track campaign performance, and measure ROI.

    Use insights to refine strategies and tactics continuously.

    SEO and Analytics:

    Utilize SEO best practices to increase visibility and engagement.

    Analyze content performance metrics to inform strategy and adjustments.

    Cross-functional Collaboration:

    Work closely with the content, product, and engineering teams to ensure alignment and synergy across all demand generation activities.

    Market Research:

    Keep abreast of the latest trends and best practices in demand generation, SaaS marketing, and your industry niche.

    Growth Mindset:

    Foster a culture of learning and innovation, encouraging team members and the wider organization to embrace change and new Bachelor's degree in Engineering, Marketing, Business, or a related field; relevant certifications are a plus.

    - Over 4-6 years in B2B marketing with in-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing for B2B Saas companies

    - Hands-on experience on Hubspot Professional/Enterprise platform. 1+ year of having managed lifecycle stages, creating automation workflows, custom fields, reporting dashboards to join data tables across multiple objects, email sequences, lead scoring.

    - Experience setting up and executing marketing campaigns to engage, nurture and acquire accounts with a multi-touch, cross-channel approach.

    - Experience with marketing B2B SaaS products in US, European and global markets.

    - An MBA from a Tier I/II College is an added advantage.

    )
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