Performance Marketer - Bengaluru, India - People10

People10 Bengaluru, India

1 week ago

Full time

Description

Performance Marketer

Experience: 4 to 6 Years

JOB LOCATION : Remote/Bangalore

Qualification: MBA, Bachelor's degree in related fields.

Roles & Responsibilities:

● Develop and execute comprehensive performance marketing strategies across various digital channels such as

PPC, SEM, display advertising, social media advertising, email marketing, and affiliate marketing.

● Plan and manage digital advertising campaigns from conception to execution, including budget

allocation, targeting, and performance tracking.

● Conduct keyword research, analyze competitor activity, and identify opportunities to improve campaign

performance and drive cost-effective customer acquisition.

● Monitor and analyze campaign performance metrics, such as CTR, CPC, CPA, ROAS, and conversion

rates, using analytical tools such as Google Analytics, Google Ads, Facebook Ads Manager, and others.

● Identify trends and insights, and optimize spend and performance based on the insights

● Generate regular reports to track campaign performance, identify trends, and provide insights for

optimization and strategic decision-making.

● Stay updated on industry trends, emerging technologies, and best practices in performance marketing

to continuously improve campaign effectiveness and ROI.

● Conduct A/B Testing and optimize ad creatives, landing pages, targeting parameters, and other

campaign elements to maximize performance and user experience.

● Stay abreast of changes in digital advertising platforms, algorithms, and policies to ensure compliance

and adapt strategies accordingly.

What you need, to be successful

Must have skills:

● MBA, Bachelor's degree in related field.

● Proven experience in performance marketing, growth marketing in IT services company

● Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn

Ads, etc.

● Proficiency in data analysis and reporting tools such as Google Analytics,

● Experience in optimizing landing pages and user funnels

● Strong analytical skills and the ability to interpret complex data to drive actionable insights.

● Excellent communication, collaboration, and project management skills.

● Results-oriented mindset with a focus on driving measurable outcomes and achieving KPI.

People10 Work-Culture:

At People10, you will be immersed in an exceptional work environment surrounded by helpful colleagues and a workplace where feedback flows freely. If you're looking to make an impact, People10 is the place for you. People10 is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status. Our culture of an open-door policy, constant connection with leadership team, opportunities for skill development through diversified learning initiatives like code combat, meetups, knowledge booster sessions makes People10 an rewarding place to work.

About People10:

People10 is a new-age 'Agile and Lean Product Engineering' firm that empowers businesses to be fast-and

fail-proof through state-of-the-art IT solutions. We craft custom solutions in web, mobile, cloud and data analytics

using rapid agile and lean engineering methods and productivity frameworks.

● Great Place to Work Certified

● Rated Best software Development Agency in New York City - Expertise (2021)

● Rated Top Software Development Company - Clutch, New York (2020)

● Rated Top Software Development Company - Clutch, New York (2019)

● 60+ clients and 350+ projects

● 250+ employees, and expanding quickly

● A work environment that inspires people to collaborate and do great work on cutting edge technologies

For more information, please visit

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Performance Marketer - Bengaluru, India - People10

Description

Performance Marketing