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    General Manager - Anywhere in India/Multiple Locations - iimjobs

    iimjobs
    iimjobs Anywhere in India/Multiple Locations

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

    • Takes overall responsibility for Product Conceptualisation, positioning & New product development in coordination with R&D.
    • Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
    • Coordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
    • Coordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
    • Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
    • Regularly collects and analyses competitor information through market intelligence and other sources.
    • Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.
    • Develops market entry strategy for previously untapped geographies based on market intelligence.
    • Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.
    • Develops standardised Systems and Processes to enhance performance and remove redundancies.
    • Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
    • Ensure timely PMS implementation adhering to specified procedures.
    • Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.
    • Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.
    • 12+ Years of work experience.
    • 3 to 4 Years experience with Skin Care category.
    • Want someone from mass product portfoli
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