Executive - Mumbai, India - Warner Bros. Discovery

Warner Bros. Discovery

Verified Company

Mumbai, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

_Every great story has a new beginning, and yours starts here._

_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._

Who We Are

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

General Summary:

The media planning department is accountable for using on-air promotional airtime inventory strategically to support the network priorities across South Asia.

The media planner is expected to be familiar with the assigned network's priorities, the region's broadcast landscape and the target audience's subscription television's consumption habits so as to be able to confidently recommend on air media solutions using factual analysis to develop appropriate strategies.

On a day-to-day level, the media planner will implement on air media strategies by creating transmission logs that have to be completed correctly and delivered on time.

Key Responsibilities:

Work closely with the Marketing, in close collaboration with Programming and Creative teams to develop long term promotional strategy and through quantitative audience analysis deliver recommendations on the number and type of promotions sustainable on each channel
Learn and use proprietary scheduling, reporting and optimization platforms to manage on air inventory and execute on air campaigns
Monitor and report back on campaign delivery against the planned communication targets
Work with partner departments for all issues relating to promo material delivery, scheduling and transmission log delivery
Ensure campaigns fit within the wider Network promotional strategy.
Make decisions on the best use of on air inventory to achieve network rating targets by using research from industry resources
Using analysis of viewing patterns, work with Adsales, Programming and Marketing to agree optimized break patterns and break architecture that maximize audience flow and deliver on commercial and marketing objectives.
Be a point of contact to manage any issues that arise in the transmission of feeds assigned to you.

Requirements:

Graduate in any discipline
24 years of TV media planning or buying experience with a broadcaster or media agency
Good written and verbal communication skills
Good at time management and organizational skills with an attention to detail
Highly motivated with the ability to work both independently and as part of a team
Understanding of the South Asia industry and the basic competitive environment

How We Get Things Done
**The Legal Bits