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    Event Marketing Role - Mumbai, India - NPCI

    NPCI
    NPCI Mumbai, India

    2 weeks ago

    Default job background
    Description

    Role Contour:

    Manage the end-to-end Events and Promotional activities that showcases company's products and services for the assigned NPCI product or Service and focus on driving its go-to-market strategies and improving product visibility.

    Job Responsibilities:


    Event Planning and Execution:

    • Identification of relevant international industry conferences, sign up and preparation of conference contribution.
    • Develop and execute events and promotion strategy to align with overall marketing goals and objectives.
    • Plan and manage budget, logistics and timelines for events and promotions.
    • Coordinate with cross functional teams such as sales, product, and design to develop event themes, collateral messaging, and customer experiences.
    • Identify and secure sustainable event venues, vendors, and sponsors to enhance the event experience.
    • Oversee event registration, attendee management and onsite coordination.

    Marketing promotions:

    • Design and execute promotional campaigns to support events and drive customer engagement.
    • Manage social media handles of NIPL and execute social media campaigns
    • Utilise marketing tools and customer segmentation strategies to personalise promotions.
    • Cultivate relationships with keys partners, events to cohost events.
    • Analyse events performance data, attendee feedback and lead generation metrics to identify arears of improvement and optimization.
    • Work with UPI ecosystem partners to ensure that brand guidelines are being followed and we leverage their strengths and capabilities to promote the product / services for the good of end consumers.
    • Work with social agency to ensure we are promoting contextual and relevant content to our audiences.
    • Promote product / service offerings through partners / merchants offers/ tieups.
    • Receive customer feedback and generate ideas to increase customer engagement.
    • Compliance to Marketing governance and standards
    • Ensure audit compliance for all projects / campaigns.
    • Drive end to end marketing campaigns and work with external agencies for collateral creation for various events.
    Skills & Qualifications:

    • 38 years of work experience in event management, social media management and marketing activities
    • MBA from a reputed college
    • Strong analytical, creative thinking and problemsolving skills with the ability to translate date into actionable insights.
    • Good knowledge of Payments domain, Payments Technology, Products, Operations, Risk & Other related functions.
    • Proficiency in managing social media and running promotional campaigns.
    • Excellent communication and interpersonal skills with ability to build strong relations and collaborate with stakeholders
    )

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