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    Senior Copy Writer - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Senior Copy Writer (Beauty & Personal Care)


    Roles & Responsibilities:

    • Craft compelling, researchdriven copy for memorable marketing campaigns that would run across multiple online and offline platforms.
    • Create fresh, exciting, and effective communication for the target audience with a clear and distinct voice.
    • Develop and adhere to the communication strategy for each brand under Body Cupid Pvt Ltd.
    • Think on your feet to churn out quality content like app push notifications, emailers etc.
    • Work closely with the internal and other crossfunctional teams including the central design team, growth team and marketing teams.
    • Adapt your writing style to meet the needs of our brand and target audience
    • Maintain impeccable grammar and punctuation to deliver content that is both informative and polished
    • Develop seasonal product messaging and positioning by working closely with marketing and product teams.
    • Ensure quality, consistency, and tonality of the brand across creative content including campaign copies, ad copies, app banners & push notifications, monthly sale events, social media captions, etc.
    • You will be a custodian of the brand's communication tonality. Consistency and quality will be of paramount importance.
    • Thrive in a fastpaced environment, working independently to meet tight deadlines and deliver highquality content
    • Stay up to date with industry trends and best practices in Beauty & Personal care content writing and incorporate them into content creation processes.

    Educational/ Experience requirements:

    • A fine arts degree (preferred) or an undergraduate degree in Graphic Design/ Visual Communication/ Typography, or a related subject.
    • 6+ years of experience
    • Experience in creating content for a Beauty & Personal Care brand is an added advantage
    • Strong understanding of marketing principles and advertising strategies.
    • Knowledge of SEO principles and experience optimizing content for search engines.
    • Detailoriented, with a commitment to producing highquality content.
    • Ability to work independently and manage multiple projects while adhering to deadlines.
    • Excellent communication and collaboration skills, with the ability to work effectively in crossfunctional teams.
    • Proficiency in copy editing and research/ fact checking.
    • Selfstarter with the ability to take complete ownership of a project.
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