- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Competitor and customer insights analysis
- Analysing the success of marketing campaigns and creating reports
- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities
- Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives
- Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates crossfunctional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Contribute to annual brand planning process
- Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding
- Define and manage the brand communication strategy using a variety of media
- Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects
- Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns
- Leads the development of strategies and objectives for building and executing yearround brand engagement through partnerships, social media, fan conventions, and other marketing vehicles
- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs
- Represents the company and provides support as needed at various trade shows and conventions
- Plans and executes events and promotions within fan communities
- Coordinating the launch programme to external customers as well as employees
- Organising events such as product launches, exhibitions and photo shoots
- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
- Collaboration and Budgetary Controls
- Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets
- Collaborate with sales team for specific strategies for selling
- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers; chief marketing officers; sales team, interiors etc.)
- Liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
- Looking at the pricing of products and analysing the potential profitability
- Establish and maintain brand budgets; managing budgets and a team of junior assistants
- Managing the budget for advertising and promotional items
- Positions of Leadership
- Brand Manager should have prior experience in team handling roles and should demonstrate excellent leadership and team management skills
- Expertise in team handling profile in the previous role constantly monitoring as well as mentoring subordinates
- Provided effective assistance to the team of digital campaign managers and optimized search engine usage to increase customer leads
- Bachelor's degree in Marketing, Business, or related field; MBA from NIRF ranked institute
- 515 years of experience in brand management, brand marketing, or marketing management
- Proven working experience as Brand Manager/ Associate Brand Manager/ Senior Brand Manager
- Ability to prioritize when under pressure
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Datadriven thinking and an affinity for numbers
- Outstanding communication skills
- Uptodate with latest trends and marketing best practices; stay current on market trends and competitive activity
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Aliens Group - Hyderabad, India - iimjobs
Description
Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insightsExample outputs:
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