- Digital Campaign Management:
- Develop and execute digital marketing campaigns across various channels such as social media, email, display advertising, and search engine marketing (SEM).
- Utilize IT tools and platforms to optimize campaign performance, including marketing automation software, CRM systems, and analytics tools.
- Content Creation and Optimization:
- Create engaging and compelling content for digital platforms, including website, blog, social media, and email newsletters.
- Optimize content for SEO (Search Engine Optimization) to improve visibility and organic traffic.
- Data Analysis and Reporting:
- Monitor and analyze key performance metrics to assess the effectiveness of digital marketing initiatives.
- Generate reports and provide actionable insights to drive continuous improvement and achieve marketing objectives.
- Website Management:
- Collaborate with the IT team to ensure the functionality, usability, and performance of the company website.
- Implement SEO best practices, manage website updates, and optimize user experience (UX) to increase conversions.
- Social Media Management:
- Develop social media strategies to enhance brand awareness, engagement, and customer acquisition.
- Monitor social media channels, respond to inquiries, and manage online communities effectively.
- Email Marketing:
- Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
- Segment email lists, create personalized content, and optimize email deliverability and open rates.
- Competitor Analysis:
- Conduct competitive analysis to identify industry trends, benchmark performance, and uncover new opportunities for growth.
- Stay updated with digital marketing trends, emerging technologies, and best practices in both marketing and IT fields.
- Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
- 2-4 years of experience in digital marketing, with a focus on IT-related projects or industries.
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, social media management tools, and email marketing software.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Creative thinking and problem-solving skills, with a results-oriented mindset.
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) are a plus.
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Digital Marketing Specialist - Rajkot, India - TIGI HR ®
Description
Position: Digital Marketing Specialist
Experience: 2-4 Years
Salary: 4.20 LPA
Job Location: Rajkot- Work from Office ( ONLY GUJARAT CANDIDATE)
Notice Period: Immediate- 30 Day
Job Title: Digital Marketing Specialist
Overview: We are seeking a dynamic and experienced Digital Marketing Specialist with a background in Information Technology (IT) to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and possess technical skills to leverage various digital platforms effectively. This role requires creativity, analytical thinking, and a passion for staying updated with the latest digital trends. If you have a blend of marketing expertise and IT knowledge, along with a drive to excel in a fast-paced environment, we want to hear from you.
Responsibilities:
Qualifications:
