SEO Content Strategist - Bengaluru, Karnataka, India - TargetG

TargetG

Verified Company

Bengaluru, Karnataka, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

SEO Content Strategist

As an SEO Content Strategist, you will play a vital role in driving organic traffic and enhancing online visibility for our brand through the creation and optimization of high-quality, search-engine-friendly content.

Your strategic approach to content creation and your deep understanding of SEO principles will be crucial in achieving our digital marketing goals.

Responsibilities:

Content Strategy Development: Collaborate with the marketing team to develop a comprehensive content strategy that aligns with business objectives, target audience, and SEO goals.
Keyword Research: Conduct thorough keyword research to identify relevant and hightraffic keywords that will drive organic traffic to our website.
Content Creation: Develop compelling and informative content that not only engages readers but also follows SEO best practices, including proper keyword placement, formatting, and user intent.
Content Optimization: Regularly review and optimize existing content to ensure it remains uptodate, relevant, and in line with the latest SEO trends.
On-Page

SEO:

Implement on-page optimization techniques, including meta tags, headings, internal linking, and schema markup, to enhance the search engine visibility of our content.

Performance Analysis: Utilize SEO tools and analytics to monitor the performance of content pieces, track keyword rankings, and assess the effectiveness of your strategies.
Competitor Analysis: Stay informed about industry trends and competitor content strategies to identify opportunities for differentiation and improvement.
Collaboration: Work closely with graphic designers, writers, and other team members to ensure the seamless execution of content projects.
SEO Guidelines: Develop and maintain a set of SEO guidelines for content creation, ensuring consistency and alignment with best practices.
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven experience as an SEO Content Strategist or similar role.
Indepth knowledge of SEO principles, keyword research, and onpage optimization.
Strong understanding of content marketing strategies and tactics.
Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, etc.
Excellent writing and editing skills, with the ability to create engaging and informative content.
Analytical mindset with the ability to interpret data and make datadriven decisions.
Proficiency in using content management systems (CMS) and basic HTML.
Strong organizational skills and the ability to manage multiple projects simultaneously.
A passion for staying updated on industry trends and best practices in SEO and content marketing.