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    Assistant Manager Content and Social Media - New Delhi, India - Accor

    Accor
    Accor New Delhi, India

    5 days ago

    Accor background
    Full time
    Description

    Company Description

    Job Description

    Key Responsibilities:

  • Keeping abreast of industry trends, social media tools, and emerging platforms
  • Creating and implementing a comprehensive social media strategy aligned with the yearly marketing calendar
  • Identifying target audiences and tailoring content to resonate with them.
  • Managing and overseeing social media accounts on different platforms
  • Managing and actively corroborating with the agency to execute day to day tasks
  • Preparing regular reports showcasing performance and providing insights for improvement.
  • Monitoring and analyzing social media metrics to assess the effectiveness of campaigns.
  • Encouraging and leveraging user-generated content to build brand loyalty.
  • Collaboration with barter and paid influencers
  • Reviewing and editing copy for clarity, grammar, and adherence to brand guidelines.

    • Business Analysis:

  • Deep analysis of performance for each social media campaign
  • Analysis of competition hotels on social media channels
  • Provide monthly report on target and results

    • Key Internal Interactions

  • Commercial Head of ibis & ibis Styles India
  • General Managers & DOS of ibis & ibis Styles India
  • Head of Culinary transformation

    • Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
  • Proven experience as a Social Media Manager or in a similar role.
  • Strong writing and communication skills.
  • Proficiency in using social media management tools and analytics.
  • Creativity in developing engaging and shareable content.
  • Knowledge of current trends and best practices in social media marketing.
  • Excellent multitasking and time-management skills.
  • Ability to collaborate with cross-functional teams.
  • Strong problem-solving and decision-making abilities.
  • Flexibility to adapt to evolving trends and changes in the social media landscape.
  • Understanding of brand voice and the ability to maintain consistency in messaging.
  • An existing network or relationships with influencers, bloggers, or others in the social media industry can be a plus.
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