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    Search Engine Optimization Specialist - Bengaluru, India - Vaaree

    Vaaree
    Vaaree Bengaluru, India

    1 week ago

    Default job background
    Technology / Internet
    Description

    About Vaaree

    At Vaaree, we take pride in being the exclusive curated, themed e-commerce marketplace dedicated to enhancing everyone's home experience. Our mission is to bring consumers a meticulously curated selection of home products, each with its own unique story and purpose. We go the extra mile to source products from certified manufacturers and exporters nationwide, ensuring quality, authenticity, and a touch of craftsmanship in every item. Our Factory-to-Customer Model enables us to deliver top-notch products at the right price, ensuring that customers receive unbeatable value for their investment. Behind Vaaree's

    Success is a team driven by passion and expertise. Our investors and advisors bring a wealth of experience from multiple billion-dollar companies and leading institutions - such as Kunal Shah (CRED), Ghazal Alagh (Mamaearth), Varun Dua (Acko), Rohit MA (Cloudnine), Arjun Vaidya (Dr. Vaidya's), Vineeta Singh (Sugar), Peak XV, PeerCapital, Better Capital, All In Capital, and many more.

    About the job

    We are seeking a talented and experienced SEO Specialist/Manager to join our dynamic team and spearhead our organic growth strategy. You will be responsible for developing and implementing effective SEO initiatives to drive high-quality organic traffic to our website and app, ultimately increasing brand awareness, customer acquisition, and revenue.

    Responsibilities

    ● Lead keyword research & competitor analysis to identify search opportunity trends.

    ● Oversee content creation that is informative, engaging, and SEO-optimized.

    ● Optimize website content (product pages, categories, blogs) for targeted keywords and user experience.

    ● Develop and implement a data-driven strategy to acquire high-quality backlinks from relevant websites and blog publications.

    ● Conduct technical audits using website analysis tools like Google Search Console, Screaming Frog, etc, to identify and address crawl errors, indexation issues, and mobile-friendliness.

    ● Monitor website traffic, and analyze key SEO metrics (organic traffic, conversions, rankings), using tools like Google Analytics, Google Search Console, Semrush, etc.

    ● Collaborate with the business team to gather and prioritize business requirements and work with the product team to develop SEO-focused platform features.

    ● Work on link building

    Qualifications:

    ● Minimum 3-4 years of experience in SEO & digital marketing preferably within the e-commerce industry. Proven track record of successfully implementing SEO strategies and driving organic traffic growth. Strong understanding of SEO & ASO best practices, including keyword research, on-page optimization, link building, and technical SEO.

    ● Excellent analytical skills with the capability to interpret and effectively communicate SEO data through dashboards using Microsoft Excel or Google Sheets.

    ● Experience working with SEO/ASO tools like Google Search Console, Semrush, Ahref, etc.

    ● Familiarity with Google algorithms and updates

    ● Excellent written and verbal communication skills.

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