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    SEO -Content writer - Bengaluru, India - Infiniti Research Ltd.

    Infiniti Research Ltd.
    Infiniti Research Ltd. Bengaluru, India

    Found in: Talent IN 2A C2 - 2 days ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    About us:

    Infiniti Research is a global leader in next-gen custom market research and market intelligence services. We enable clients in more than a dozen industries to tackle challenges and navigate complexities by offering timely, incisive market insights.

    Founded in 2003, Infiniti Research has over 19 years of experience in offering custom market research services focused on driving innovation in global markets. Our cross-functional teams comprising domain experts, analysts, and consultants are dedicated to researching B2B segments and delivering unsurpassed market intelligence to fuel the most challenging decisions impacting businesses.

    In a world where radical shifts are redefining the business milieu, we believe smart market research and advanced market intelligence solutions can equip companies with the insight required to analyze and exploit tailwinds. With a strong commitment to service excellence and passion for every client's success, we provide best-in-class market research services and forward-looking intelligence to propel growth. Our always-on approach to learning has helped us to remain relevant and at the forefront of research methodologies to drive change and create a better future for all our clients.

    Company Website:

    Job Responsibilities:

    Content Optimisation:

    • Collaborate with the content team to optimize press releases for search engines and audience engagement.
    • Conduct keyword research to enhance press release visibility and reach.
    • Stay updated with SEO best practices and apply them to press release submissions.

    Google Analytics Expertise:

    • Utilize Google Analytics and other web analytics tools to track the impact of press releases on website traffic, user engagement, and conversion rates.
    • Generate regular reports and insights to measure the success of press release campaigns.
    • Identify areas for improvement and implement strategies to maximize ROI.

    Performance Analysis:

    • Analyze press release performance data to identify trends and opportunities.
    • Provide recommendations for improving press release effectiveness and audience targeting.
    • Prepare reports and presentations for internal stakeholders.

    Press Release Distribution:

    • Manage the distribution of press releases to various online platforms, news outlets, and industry-specific publications.
    • Ensure that press releases are submitted accurately, on time, and to the most relevant channels.
    • Track the performance of press releases and make data-driven adjustments to the distribution strategy.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, or, BE or a related field.
    • Proven experience in press release submission and distribution.
    • Proficiency in Google Analytics and other web analytics tools.
    • Strong understanding of SEO principles and keyword research.
    • Excellent written and verbal communication skills.
    • Attention to detail and the ability to meet deadlines.
    • Exceptional organizational and multitasking abilities.
    • Previous experience in media relations is a plus.
    • Experience should be minimum 4-6Years

    Note: Interested candidates can share your updated cv to below mail id

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