Digital Marketing Executive - Pune, India - RDA Ventures LLP

RDA Ventures LLP

Verified Company

Pune, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Description for Inbound Digital Marketing Executive (Tourism)

Job Details
Experience Needed: 1-2 yrs

Education Level:
Bachelor's Degree/MBA in Marketing, or relevant field

Job Categories:

DigitalMarketing

Tourism Marketing/PR/Advertising

About RDA Ventures LLP

RDA Ventures LLP, is a tourism development start-up led by women entrepreneur committed to shaping destinations into thriving and sustainable tourist hotspots.

With a passion for travel, a management having a deep understanding of the industry, and a dedication to responsible practices, we strive to unlock the full potential of each destination we work with.

Our mission is to create enriching experiences for international travellers while ensuring the long-term growth and prosperity of the local communities and ecosystems we serve.

Job brief

The goal is to drive sustainable financial growth through boosting Digital Media and forging strong relationships with clients.

Responsibilities

Job Requirements

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan, manage and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest etc.)
Handling International consumers & International digital promotion
Launch optimized online adverts through Google AdWords, Facebook Ads etc. to increase company sales and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing and update website
Collaborate with operational & technical teams to improve the user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies uptodate
Maintain partnerships with media agencies and vendors
Manage daily administrative tasks to ensure the Marketing department runs smoothly
Conduct market research to understand the customer, develop customer personas and experience journeys and identify new opportunities
Gather and analyze consumer behavior data (e.g. web traffic and rankings)
Create reports on marketing and sales metrics, like conversion rates
Assist with organizing promotional events
Coordinate with the Marketing & operational teams to create advertising material
Coordinate with creative graphic designer and freelancers to produce marketing content.
Keep organized records of marketing metrics and results of past campaigns
Monitor competitors' marketing activities

Branding, Design & Marketing Materials

Assist in protecting the integrity of the company's brands and all uses.
Communicate branding guidelines to promoters and residents.
Responsible for creative design and it an addition to having a basic knowledge of Adobe Creative Suite

- primarily In Design, Photoshop, Premiere.

Manage and maintain the company's social media messaging with an aesthetic that is consistent with the overall company branding.

Job Requirements

Requirements and skills

Proven working experience as a
Digital Marketing 12 years minimum in Tourism industry:
Knowledge of marketing digital tools (Hubspot, Mailchimp, Google keyword planner, sprout, buffer, etc) and techniques
Excellent understanding of digital marketing concepts and best practices
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Basic knowledge of creative content writing
Basic knowledge of creative graphic design
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Strong analytical skills with a goaloriented attitude
Time management and planning skills
Bachelor/MBA in Marketing, digital Media or relevant field
Languages known English, Hindi & Marathi
Must have passport