- Data Analysis: Assimilating and analysing viewership trends, triggers, and barriers for viewership for each property/event & ratifying different hypothesis basis the data analysis with the help of primary or secondary research where applicable.
- Insight Development: Developing actionable insights into effective product, media, and communication plans.
- Goal Setting: Developing and aligning the key goals for the marketing task ranging from awareness targets, intention to watch targets, media reach targets and viewership targets (TVR/event reach/frequency/consumption)
- Planning & Project Management: Planning and executing marketing plans for the key properties. Working with diverse and multi-functional project teams to manage end to end delivery of marketing plans for the different properties.
- Marketing Communications: Developing clear briefs for the various properties/events as per the aligned goals/deliverables. Briefing the internal and external creative teams and clearly articulating the insights, potential campaign spaces and delivery expectations. Aligning the approach and finalization of the marketing communication plan (which should cover own media, paid media, digital, social, activations & programming) for the event. Driving the execution of individual plans along with a clear cascade plan which captures the on-air dates for all the different tactical elements of the marketing plan.
- Campaign Execution: Working closely with Internal and External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood, and music studios. Developing 360 degree digital and communication plans through collaboration with key stakeholders: programming/content, ad-sales, distribution and internal corporate communications team. Assisting in planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties.
- Project tracking and review: Tracking the deliverables against the aligned goals/targets and crystallizing action points to be corrected in the next event.
- Viewership targets
- Ideation and Innovation
- Cross Functional collaboration
- MBA – Top tier – B-School
- 2-4 years of core marketing/brand experience and experience in driving ATL/BTL plans for large national consumer brands.
- Undertaking of marketing principles, media planning, consumer research, ATL/BTL campaign development.
- Taking initiative and managing cross functional teams
- Clarity of thoughts in strategic initiatives.
- Sports Aficionado.
-
Producer, Star Sports
2 weeks ago
Disney Star Mumbai, India**About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. You understand what audiences expect from the game and can easily tap into the psyche of today's fans. You understand the stories that ignite their passion for sport. You help us ow ...
-
Producer, Star Sports
1 week ago
The Walt Disney Company (India) Mumbai, Maharashtra, India**About the Role**: · Analytics plays a key role in the world of sports broadcast across live matches, shows and non-live programming. Disney Star has been the pioneer in data-driven storytelling in the world of sports broadcast. The Analytics Producer will be working with the sh ...
-
Producer, Star Sports
2 weeks ago
Disney Mumbai, IndiaProducer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · Disney Star · **Date posted** · Aug. 09, 2023 · **Job Summary**: · **About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. You understand what audiences ...
-
Producer, Star Sports
2 weeks ago
Disney Mumbai, IndiaProducer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · Disney Star · **Date posted** · Jul. 11, 2023 · **Job Summary**: · **About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. You will understand what audi ...
-
Producer, Star Sports
1 week ago
Disney Mumbai, Maharashtra, IndiaProducer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · The Walt Disney Company (India) · **Date posted** · Apr. 23, 2024 · **Job Summary**: · **About the Role**: · Analytics plays a key role in the world of sports broadcast across live matches, shows ...
-
Producer, Star Sports
2 weeks ago
Disney Star Mumbai, India**About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. You will understand what audiences expect from the game and can easily tap into the psyche of today's fans. You will understand the stories that ignite their passion for sport. You ...
-
Producer, Star Sports
3 weeks ago
Disney Mumbai, IndiaProducer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · Disney Star · **Date posted** · Aug. 03, 2023 · **Job Summary**: · **About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. You will understand what audi ...
-
Associate Producer, Star Sports
3 weeks ago
Disney Mumbai, Maharashtra, IndiaAssociate Producer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · The Walt Disney Company (India) · **Date posted** · Feb. 13, 2024 · **Job Summary**: · **About the Role**: · **Context**: · In an era where digital platforms play a pivotal role in shap ...
-
Executive Producer, Star Sports
2 weeks ago
Disney Mumbai, Maharashtra, IndiaExecutive Producer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · The Walt Disney Company (India) · **Date posted** · Mar. 20, 2024 · **Job Summary**: · **About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. ...
-
Associate Producer, Star Sports
3 weeks ago
The Walt Disney Company (India) Mumbai, Maharashtra, India**About the Role**: · **Context**: · In an era where digital platforms play a pivotal role in shaping how audiences engage with sports content, Star Sports is seeking a dynamic and passionate Social Media executive to redefine the narrative and presentation of sports on digital c ...
-
Executive Producer, Star Sports
2 weeks ago
The Walt Disney Company (India) Mumbai, Maharashtra, India**About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. You understand what Indian audiences expect from the game and can easily tap into the psyche of today's fans. You understand the stories that ignite their cricketing passion and wis ...
-
Associate Executive Producer, Star Sports
3 weeks ago
The Walt Disney Company (India) Mumbai, Maharashtra, India**About the Role**: · **Context**: · The incumbent will work with the Product team of Star Sports. You understand what Indian audiences expect from the game and can easily tap into the psyche of today's fans. You understand the stories that ignite their cricketing passion and wis ...
-
Associate Executive Producer, Star Sports
3 weeks ago
Disney Mumbai, Maharashtra, IndiaAssociate Executive Producer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · The Walt Disney Company (India) · **Date posted** · May 09, 2024 · **Job Summary**: · **About the Role**: · **Context**: · The incumbent will work with the Product team of Sta ...
-
Associate Executive Producer, Star Sports
1 week ago
Disney Mumbai, IndiaAssociate Executive Producer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · Disney Star · **Date posted** · Apr. 26, 2023 · **Job Summary**: · **About the Role**: · **Context**: · You understand what Kannada audiences expect from the game and can easi ...
-
Associate Executive Producer, Star Sports
3 weeks ago
Disney Mumbai, IndiaAssociate Executive Producer, Star Sports · **Job ID** · **Location** · - Mumbai, India · **Business** · Disney Star · **Date posted** · Aug. 03, 2023 · **Job Summary**: · **About the Role**: · **Context**: · You understand what Kannada audiences expect from the game and can easi ...
-
Associate Executive Producer, Star Sports
3 weeks ago
Disney Star Mumbai, India**About the Role**: · **Context**: · You understand what Kannada audiences expect from the game and can easily tap into the psyche of today's fans. You understand the stories that ignite their passion for sport. You help us own the conversation. Further, you are experienced in ma ...
-
Producer, Star Sports
2 weeks ago
The Walt Disney Company (India) Mumbai, India RegularJob Summary: · About the Role: · Star Sports India is on the hunt for a passionate storyteller and proven media executive to shape the way cricket is presented on the network's Tamil feed. This is a rare opportunity to influence and shape the sport viewing experience in the St ...
-
Executive Producer, Star Sports
2 weeks ago
The Walt Disney Company (India) Mumbai, India PermanentRésumé du poste: · About the Role: · Star Sports India is on the hunt for a passionate storyteller and proven media executive to shape the way cricket is presented on the network. This is a rare opportunity to influence and shape the sport viewing experience, across broadcast a ...
-
Senior Producer, Star Sports
2 weeks ago
The Walt Disney Company (India) Mumbai, India RegularJob Summary: · About the Role: · Star Sports India is on the hunt for a passionate storyteller and proven media executive to shape the way cricket is presented on the network. This is a rare opportunity to influence and shape the sport viewing experience, across broadcast and d ...
-
Senior Producer, Star Sports
3 weeks ago
The Walt Disney Company (India) Mumbai, India PermanentRésumé du poste: · About the Role: · Star Sports India is on the hunt for a passionate storyteller and proven media executive to shape the way cricket is presented on the network. This is a rare opportunity to influence and shape the sport viewing experience, across broadcast ...
Manager - Marketing, Star Sports - Mumbai, India - The Walt Disney Company (India)
&v=024){kind=logo}
Description
Résumé du poste:
About the Role:
Star Sports is the leading sports broadcaster in India. It offers a wide variety of sports content, broadcasting all major sports events such as IPL, ICC, Cricket Australia, Premier League, Pro Kabaddi, Wimbledon etc. Star Sports has redefined sports broadcasting in India with extensive cricket coverage, including domestic and international matches. It also offers several regional channels in different languages to cater to the diverse linguistic audience in India. We serve high quality content to millions of customers with world class technology and production. We are now seeking an individual to join our dynamic marketing team. This position is responsible for handling strategy & marketing plans for sports (cricket, emerging sports) & grassroots initiatives like Khelo India Youth Games.
Context:
Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. You will play a crucial role in supporting the smooth functioning of our organization. Your focus will be to grow viewership of the event on TV and to deepen engagement with light, medium and heavy consumers of the sport/event. The role will also oversee marketing efforts to recruit new viewers into the fold of the sport/event.
Key Responsibilities:
Performance Measures:
Qualifications:
Personal Attributes:
About Star Sports
The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Cricket Australia (CA); VIVO Pro Kabaddi; Football under Premier League; and Wimbledon amongst others.
Manager - Marketing, Star Sports professionals in Mumbai
-
Salim Dhaanse
Sales & Marketing Executive
-
Vinay Choubey
Senior Manager Marketing
-
Amar Shetty
Just completed diploma in sports management
-
Yogesh Patil
Assistant Manager at Flipkart
-
Tanishq Mehta
Business Development
-
Sajid Shaikh
Forecasting & Budgeting Costing Controls