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    Marketing Manager - Bengaluru, India - EASYECOM

    EASYECOM
    EASYECOM Bengaluru, India

    1 day ago

    Default job background
    Technology / Internet
    Description

    No. of Positions: 01

    Work Location: Bengaluru

    About the position:

    We are looking for a highly analytical thinker with an audience first mindset for the role of

    content marketing manager. The candidate needs to be a hustler who knows how to hack

    growth in a fast-paced, ever evolving environment with proven results in previous profiles. You

    are expected to be an expert in your understanding of how content can play a crucial role for

    any business. A strong understanding of analytics, the nuances and advantages, and

    shortcomings of each platform, and know-how to utilize data in formulating the campaign

    strategy is a must.

    About EasyEcom:

    EasyEcom is an industry-leading omnichannel order & warehouse management solution for

    eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My

    Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over

    7000+ global clients, a handful of dedicated team members to 110+ members strong team,

    and being VC funded, we are continuing to expand over and beyond

    Responsibilities:

    ● Develop and implement sophisticated digital marketing strategies across diverse

    online platforms.

    ● Orchestrate a seamless integration of content initiatives to ensure cohesive

    brand narrative.

    ● Articulate and implement a comprehensive content repurposing strategy,

    transforming content into various formats tailored to the chosen channels for

    dissemination.

    ● Drive targeted traffic, both organic and inorganic, and foster engagement that

    seamlessly translates into measurable sales and brand promotion.

    ● Implement robust metrics to measure the effectiveness of marketing activities.

    ● Analyze results to derive actionable insights, informing data-driven

    decision-making for future campaigns.

    Requirements:

    ● Master's degree in marketing or related field

    ● 4+ yrs prior experience in SaaS/B2B domain or both

    ● Showcase tangible results in past profiles

    ● A thorough understanding of user behavior and multi-flow buyer journey

    ● Well adept with Webflow and marketing automation

    ● Ability to plan and create audience relevant content with a strong SEO

    understanding (SEM experience is a ++)

    ● Strong analytical skills, with experience analyzing data and making data-driven

    decisions

    ● Proficiency with analytics tools (social media, SEO, Competitor analysis) along with

    GA and GSC

    ● Excellent communication & collaboration skills

    ● Prior working Experience with PR and Branding activities

    ● Ability to prioritize and manage multiple tasks and projects

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