Proma Nautiyal

6 years ago · 1 min. reading time · ~10 ·

Proma blog
How Is Content Writing Similar to Acting?

How Is Content Writing Similar to Acting?


A couple of days back, when I was writing a blog post for one of my clients, a thought crossed my mind. Every time, I wrote for a client, each from a different industry than the other, I wrote thinking of their company, as my own. Every time, I strategized methods of reaching out to their target audience, I thought, "How can I get them to choose OUR services over that of OUR competitors?" I realized, I was not just writing words to be posted online for my clients; it was a conscious attempt to get people to like OUR brand and choose it over others. 

I am sure that this is the approach all content marketers and writers take when writing for their clients, so they might also agree with this weird analogy that I am going to draw, now. 

We have often heard actors talking about, how in order to play their part perfectly in any movie, they research a lot. They delve into the character they are playing and try to become them while shooting the movie.

Why do they do it? To create a real life kind of an effect. To make it seem as real, as relatable as possible. 

If you look closely at the words I marked in bold in the last two paragraphs, you will find this is exactly what we do as content/copywriters.

For every article we write, we do a lot of research. We then delve into the article and write it with conviction, as if it is our product/service offering we are talking about. It's success and failure depends on us, so better make it a roaring success. 

And finally, writing it in a way that it becomes real for our target audience. We reach to them through their phone and laptop screens and tell them how we can help them out, or at least introduce ourselves to them. We are then, not just a brand/product/service, but a genuine human presence. 

The same thing that the actor tries to do by bringing in emotions, actions, and flawless dialogue delivery to the movies they work in, we do it in our own way. 

This post comes from a person who was part of her school and college's drama club and loves acting, till date (that'd be me) and also happens to be a content/copywriter. Just some musings that I thought I will share with you. I would love to hear your thoughts on this. 


Proma Nautiyal

6 years ago #14

Thank you Claire L Cardwell for giving it a read. Although it is in text format, content doesn't need to feel like text, it can feel like a conversation, too. That's my thought always. :-)

Proma Nautiyal

6 years ago #13

Thank you for the shares, Lance \ud83d\udc1d Scoular!

Proma Nautiyal

6 years ago #12

Thank you for reading the buzz, Paul Walters! :)

Proma Nautiyal

6 years ago #11

Thank you, Robert Cormack for your comment and for pointing out this new approach that can (or rather should) be taken towards content writing and content marketing. I was having a difficult time today, strategizing a new marketing plan for a client as the offering is rather niche. Reading your comment gave me fresh perspective of viewing the entire plan. I needed to make it fascinating and not just fact-based and I guess I managed to do just that.

Proma Nautiyal

6 years ago #10

Thank you so much for your comment, . Your comments always inspire me to keep writing and coming up with relevant buzz topics.

Proma Nautiyal

6 years ago #9

Susan \ud83d\udc1d Rooks, the Grammar Goddess, it is true that our voice changes from one article to the other. Especially, when I am writing for my clients I try to maintain a conversational tone, much like a one-to-one interaction. Keeping it simple yet presenting all the facts in a friendly tone. I try to keep the "jargonese" out of it as much as I can. I am in love with this new word and I find it very relevant. Please forgive me for bringing it up so many times.

Proma Nautiyal

6 years ago #7

Thank you so much for your motivating comment, Gert Scholtz!

Robert Cormack

6 years ago #6

Good post, @Proma Nautiyal. Throughout my career—doing what you're doing now—I always went back over what Ed McCabe wrote, realizing how personally invested he seemed to be with clients like Volvo and Purdue. Instead of being just relatable, he wanted to be interesting. Above all, be interesting. Look at the product or service from the point of view that the product or service IS interesting. Possibly fascinating. Not all products are, mostly because copywriters (and clients) only feel their job is to present the facts. Facts are facts. It's when they're turned into something beyond their purpose that they SHINE. That's when copy makes the product a better product—and the world a better place. You're certainly on the right track. Keep it up.

Lance 🐝 Scoular

6 years ago #5

👥ed 🐝🐝🐤🐳🔥🚲

Paul Walters

6 years ago #4

thanks Proma \ud83d\udc1d Nautiyal

David B. Grinberg

6 years ago #3

Proma, thanks for this blogging buzz and for sharing your astute advice for writers. It definitely helps to mentally put oneself in the shoes of the client and write from their perspective and that of their target audience.
As I work with several content writers, Proma \ud83d\udc1d Nautiyal, I am always amazed at how their "voice" changes from client to client, and how much they seem to know about the topic they're writing about. Their articles always seem real to me! And not to be a parrot here, but yes. Relatable is huge.

Gert Scholtz

6 years ago #1

Proma \ud83d\udc1d Nautiyal I think you are spot on with the word "relatable" - what distinguishes a good piece of writing. Excellent read, Proma

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