How Is Content Writing Similar to Acting?
A couple of days back, when I was writing a blog post for one of my clients, a thought crossed my mind. Every time, I wrote for a client, each from a different industry than the other, I wrote thinking of their company, as my own. Every time, I strategized methods of reaching out to their target audience, I thought, "How can I get them to choose OUR services over that of OUR competitors?" I realized, I was not just writing words to be posted online for my clients; it was a conscious attempt to get people to like OUR brand and choose it over others.
I am sure that this is the approach all content marketers and writers take when writing for their clients, so they might also agree with this weird analogy that I am going to draw, now.
We have often heard actors talking about, how in order to play their part perfectly in any movie, they research a lot. They delve into the character they are playing and try to become them while shooting the movie.
Why do they do it? To create a real life kind of an effect. To make it seem as real, as relatable as possible.
If you look closely at the words I marked in bold in the last two paragraphs, you will find this is exactly what we do as content/copywriters.
For every article we write, we do a lot of research. We then delve into the article and write it with conviction, as if it is our product/service offering we are talking about. It's success and failure depends on us, so better make it a roaring success.
And finally, writing it in a way that it becomes real for our target audience. We reach to them through their phone and laptop screens and tell them how we can help them out, or at least introduce ourselves to them. We are then, not just a brand/product/service, but a genuine human presence.
The same thing that the actor tries to do by bringing in emotions, actions, and flawless dialogue delivery to the movies they work in, we do it in our own way.
This post comes from a person who was part of her school and college's drama club and loves acting, till date (that'd be me) and also happens to be a content/copywriter. Just some musings that I thought I will share with you. I would love to hear your thoughts on this.
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Comments
Proma Nautiyal
6 years ago #14
Thank you Claire L Cardwell for giving it a read. Although it is in text format, content doesn't need to feel like text, it can feel like a conversation, too. That's my thought always. :-)
Proma Nautiyal
6 years ago #13
Thank you for the shares, Lance \ud83d\udc1d Scoular!
Proma Nautiyal
6 years ago #12
Thank you for reading the buzz, Paul Walters! :)
Proma Nautiyal
6 years ago #11
Thank you, Robert Cormack for your comment and for pointing out this new approach that can (or rather should) be taken towards content writing and content marketing. I was having a difficult time today, strategizing a new marketing plan for a client as the offering is rather niche. Reading your comment gave me fresh perspective of viewing the entire plan. I needed to make it fascinating and not just fact-based and I guess I managed to do just that.
Proma Nautiyal
6 years ago #10
Thank you so much for your comment, . Your comments always inspire me to keep writing and coming up with relevant buzz topics.
Proma Nautiyal
6 years ago #9
Susan \ud83d\udc1d Rooks, the Grammar Goddess, it is true that our voice changes from one article to the other. Especially, when I am writing for my clients I try to maintain a conversational tone, much like a one-to-one interaction. Keeping it simple yet presenting all the facts in a friendly tone. I try to keep the "jargonese" out of it as much as I can. I am in love with this new word and I find it very relevant. Please forgive me for bringing it up so many times.
Proma Nautiyal
6 years ago #8
Thank you so much, Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador.
Proma Nautiyal
6 years ago #7
Thank you so much for your motivating comment, Gert Scholtz!
Robert Cormack
6 years ago #6
Lance 🐝 Scoular
6 years ago #5
Paul Walters
6 years ago #4
David B. Grinberg
6 years ago #3
Susan 🐝 Rooks, The Grammar Goddess
6 years ago #2
Gert Scholtz
6 years ago #1