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    Market Research Analyst - Coimbatore, India - Trydan Tech

    Trydan Tech
    Trydan Tech Coimbatore, India

    1 week ago

    Default job background
    Utilities / Energy
    Description
    We're a leading EV battery manufacturing company with offices in US and India. We are on a mission to manufacture high-power cells with long life and range.

    We are determined to revolutionize energy storage systems, pushing the boundaries of battery technology for all electric applications including automobiles.

    With our high-power characteristic cells, we are empowering applications ranging from aviation, aerospace, air mobility to even heavy-powered trucks, buses, SUVs, and boats.


    Position Overview :


    As a Market Research Analyst for Electric Battery, your primary responsibility will be to gather, analyze, and interpret data related to the electric battery market.

    You will provide valuable insights and recommendations to assist the company in making informed business decisions. Your work will contribute to developing and implementing effective marketing strategies, product development plans, and overall business growth.


    Key Responsibilities :

    Conduct Market Research:
    Collect and analyze data on the electric battery market, including industry trends, competitors, customer preferences, and technological advancements. Utilize various research methods, such as surveys, interviews, focus groups, and data mining, to gather relevant information.

    Data Analysis and Interpretation:
    Analyze research findings and interpret data to identify market opportunities, consumer behavior patterns, and emerging trends. Use statistical techniques and data visualization tools to present insights effectively.

    Competitor Analysis:
    Monitor and assess competitor activities, pricing strategies, product offerings, and market positioning. Identify strengths, weaknesses, opportunities, and threats (SWOT analysis) to help formulate competitive strategies.

    Customer Insights:
    Gather and analyze customer feedback, preferences, and buying behavior to understand their needs, expectations, and perceptions of electric batteries. Translate these insights into actionable recommendations for product development, marketing campaigns, and customer engagement strategies.

    Industry and Market Trends:
    Stay up-to-date with the latest developments in the electric battery industry, including new technologies, regulations, and market dynamics. Provide timely reports and recommendations to support decision-making processes.

    Forecasting and Demand Analysis:
    Utilize historical data, market trends, and other relevant factors to forecast future demand for electric batteries. Collaborate with sales, production, and supply chain teams to ensure adequate inventory levels and optimize production planning.

    Report Writing and Presentation:
    Prepare clear and concise reports, presentations, and visualizations summarizing research findings, market trends, and actionable insights. Effectively communicate complex information to stakeholders at various levels within the organization.

    Collaboration and Cross-functional Support:
    Collaborate with cross-functional teams, including marketing, product development, sales, and finance, to align research findings with overall business objectives. Support and guide decision-making processes to drive business growth and market success


    Qualifications and Skills :
    Bachelor's degree in business, marketing, economics, statistics, or a related field. A master's degree is preferred.
    Proven experience in market research, data analysis, or a related field, preferably within the electric battery industry.
    Strong analytical skills with the ability to collect, analyze, and interpret complex data sets.
    Proficiency in statistical analysis software (e.g., SPSS, SAS, R) and data visualization tools (e.g., Tableau, Power BI).
    Familiarity with market research methodologies, including survey design, qualitative and quantitative analysis, and data mining techniques.
    Excellent written and verbal communication skills, with the ability to present findings and recommendations to diverse audiences.
    Strong attention to detail, with the ability to prioritize and manage multiple projects simultaneously.
    Knowledge of electric battery technologies, industry players, and market dynamics is highly desirable.
    A proactive and curious mindset, with a passion for staying up-to-date with industry trends and emerging technologies.


    Work Location :
    Coimbatore, Tamil Nadu, India
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