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    Immediate Start Marcom Specialist – Events and Key Brand Programs - Hyderabad, India - Cyient

    Cyient
    Cyient Hyderabad, India

    5 days ago

    Cyient background
    Marketing / Advertising / Public Relations
    Description
    Experience – 0-4 years [ IT services industry preferred (Outside Industry can be evaluated as well)]

    Education – Graduate / Post Graduate


    Location:
    Hyderabad


    Role:
    Marketing Specialist – Events Experience and Key Brand Programs.

    Broad JD / Skillset You will be part of the Corporate Marketing Team, creating and executing an end-to-end event experience strategy along with supporting key brand programs

    • A good understanding of key marketing mix and channels is a plus
    • Excellent project and program management skills with the ability to work on simultaneous projects with global teams.
    • Working closely with BU marketing teams, businesses, and senior technical stakeholders to conceptualize, develop, and drive the event content strategy and ground coordination.
    • Adherence with corporate brand guidelines across assets creation while working closely with the content, design, and brand team across digital channels
    • Working with our vendor ecosystem to create compelling narratives and enhanced experiences for all modes of events/campaigns.
    • Reporting in terms of health scorecard for the key brand programs and postevent reporting and analysis – Key activities, Key leads, Funnel health, ROI etc
    • Support key brand programs for the organization and drive messaging to the field with a 360 degree campaign across multiple levers.
    • Own the Digital campaigns on key programs and signature event executions
    • Good understanding and experience in handling significant types of events: Company hosted, Industry Events, Virtual/Webinars etc.
    • Martech tools knowledge is a plus
    • Team player with an ability to work independently and manage business ambiguities with a selfstarter approach.
    • Strong oral, written communication, and presentation skills with the ability to influence key stakeholders
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