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    Country Brand Manager - mumbai, India - Pfizer

    Pfizer
    Pfizer mumbai, India

    6 days ago

    Default job background
    Full time
    Description

    Job Summary:

    • Brand Management for Gyne portfolio
    • Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL.
    • Manages a sub-segment of the category.
    • Owns the budget and execution of programs part of the tactical plan.
    • Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution Responsibilities:
    • Provide local insights and brand feedback to Brand Lead / Category Lead
    • Lead Cross Functional Team to drive brand/portfolio objectives
    • Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
    • Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
    • Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.)
    • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
    • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
    • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
    • Forecast brand performance and track progress towards target
    • Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
    • Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
    • Train Field Force on product positioning and prioritization
    • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Shared Accountability
    • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
    • Long-range forecasting (with the leadership team)
    • Revenue adjustments, as needed (with the leadership team)
    • Develop promotional meetings strategy and drive execution
    • Validate brand-specific messages, design training (w/medical, regulatory)
    • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable

    Brand Plan:
    review of brand strategies by Sales/marketing/regulatory / legal

    Campaign Development:
    Select best fitting modules for country needs

    Promo Meetings:
    Manage compliance review of materials Product Complexity

    • Participates in Launch Strategies
    • Designs and participates in growth product strategies
    • Designs and drives strategies for foundational products Digital initiatives
    • Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it
    • Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects &
    communication to the existing customers

    • Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy

    Organizational Relationships:

    • Works closely with the CBL .
    • Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI

    Qualifications & Experience :

    • 4-8 years of Brand management experience in Pharma industry
    • MBA Required

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research#LI-PFE
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