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    App Store Optimization Specialist - Pune, India - OTS Solutions

    OTS Solutions
    OTS Solutions Pune, India

    1 week ago

    Default job background
    Technology / Internet
    Description

    Job Description:
    We are seeking a highly skilled and motivated App Store Optimization (ASO) Expert to join our marketing team.

    The ASO Expert will be responsible for optimizing mobile applications to improve visibility and performance on Apple Store & Play Store.

    The ideal candidate will have a strong understanding of mobile ecosystems, market trends, and the analytical skills required to drive continuous improvement in app store rankings and organic installs.


    Key Responsibilities:
    Conduct thorough keyword research to identify relevant and high-performing keywords for our mobile applications.
    Stay updated on industry trends and competitor activities to refine keyword strategies.
    Optimize app titles, descriptions, and other metadata elements to enhance visibility and relevance on app store search results.
    Collaborate with the creative team to ensure app icons, screenshots, and videos align with ASO strategies.
    Track and analyze key performance metrics, including app store rankings, impressions, and conversion rates.
    Utilize analytics tools to gain insights into user behavior and adjust strategies accordingly.
    Conduct regular competitive analyses to identify strengths, weaknesses, and opportunities in the market.
    Implement strategies to differentiate our apps and capitalize on market gaps.
    Plan and execute A/B tests to evaluate the impact of changes on conversion rates and user engagement.

    Work closely with cross-functional teams, including marketing, product development, and data analytics, to align ASO strategies with overall business objectives.

    Communicate effectively with external partners, such as app store representatives, to stay informed about industry updates and best practices.


    Qualifications:
    Proven experience of (ASO) App Store Optimization.
    In-depth knowledge of mobile ecosystems, app store algorithms, and industry best practices.
    Strong analytical skills with proficiency in using analytics tools.
    Excellent communication and collaboration skills.
    Reative thinking and problem-solving abilities.
    Up-to-date with the latest trends in mobile marketing and ASO.
    Experience with ASO tools and platforms.
    Knowledge of app store advertising and promotion strategies.
    Familiarity with UX/UI principles and their impact on ASO.

    Role :
    Digital Marketing - Other

    Department :
    Marketing & Communication

    Employment Type :
    Full Time, Permanent

    Role Category :
    Digital Marketing


    Education:

    UG:
    Any Graduate
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