Performance Marketing Associate - Mumbai, India - peopleHum technology
Description
Job Function
Digital Marketing
Employment Type
Full Time
Experience level
0-2
Location
- Mumbai, India
Workplace Type
Onsite
Must have skills
- Digital Marketing knowledge
Qualifications
The Avniro Group of Companies consists of many leading high-tech global award-winning brands like Engati & peopleHum with a presence in 186 countries with 30,000+ customers.
The Performance marketing role is an exciting opportunity to help build and execute a- digital growth and success strategy with the goal of providing an exceptional, multichannel- engagement experience.
You will lead performance marketing initiatives for a- global audience that in many cases will be customers' primary means of interaction.- You will be deep in the data, monitoring and optimizing your programs along the- way.
In your role as Performance Marketing Associate, you will work with our team in- Mumbai, India
Requirements:
- 02 years of overall professional experience.
- Strong creative & soft skills combined with an affinity for data.
- Proven experience managing customer acquisition efforts in paid channels with
- Experience with paid channels (Google Ads, Linkedin Ads), A/B testing (eg.
- Optimizely, Google Optimize), Analytics (eg. Google Analytics), Marketing Automation, website analytics.
- B2B/SaaS product experience would be a big plus.
- Highly organised and autonomous, but also collaborative and able to work crossfunctionally.
- Ability to make decisions in a changing environment, anticipate future needs and
Job Role
Responsibilities
- Develop a deep understanding and knowledge of peopleHum's product, audiences &
- buyer personas
- Leverage paid channels to drive top funnel, lead velocity and MQL conversions
- Use datadriven marketing strategy to identify trends/patterns and opportunities for
- Explore new channels for customer acquisition for peopleHum.
- Measure, track and report on performance marketing efforts through structured
- dashboards
- Lead, motivate, mentor, and grow the performance marketing function within the
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