Performance Marketing Associate - Mumbai, India - peopleHum technology

peopleHum technology
peopleHum technology
Verified Company
Mumbai, India

1 month ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter


Description

Job Function
Digital Marketing


Employment Type
Full Time


Experience level
0-2


Location

  • Mumbai, India

Workplace Type
Onsite


Must have skills

  • Digital Marketing knowledge
    Qualifications


The Avniro Group of Companies consists of many leading high-tech global award-winning brands like Engati & peopleHum with a presence in 186 countries with 30,000+ customers.

We're a fast growing firm with more than 700 employees across Bangalore, Mumbai, California, Philadelphia and Singapore. Take a sneak peek into our culture here.

The Performance marketing role is an exciting opportunity to help build and execute a- digital growth and success strategy with the goal of providing an exceptional, multichannel- engagement experience.

You will lead performance marketing initiatives for a- global audience that in many cases will be customers' primary means of interaction.- You will be deep in the data, monitoring and optimizing your programs along the- way.

In your role as Performance Marketing Associate, you will work with our team in
  • Mumbai, India
.


Requirements:


  • 02 years of overall professional experience.
  • Strong creative & soft skills combined with an affinity for data.
  • Proven experience managing customer acquisition efforts in paid channels with
- quantifiable results.

  • Experience with paid channels (Google Ads, Linkedin Ads), A/B testing (eg.
  • Optimizely, Google Optimize), Analytics (eg. Google Analytics), Marketing Automation, website analytics.
  • B2B/SaaS product experience would be a big plus.
  • Highly organised and autonomous, but also collaborative and able to work crossfunctionally.
  • Ability to make decisions in a changing environment, anticipate future needs and
- drive results.


Job Role

Responsibilities

  • Develop a deep understanding and knowledge of peopleHum's product, audiences &

- buyer personas
  • Leverage paid channels to drive top funnel, lead velocity and MQL conversions
  • Use datadriven marketing strategy to identify trends/patterns and opportunities for
- innovation, and make optimisation recommendations across the buyer's journey
  • Explore new channels for customer acquisition for peopleHum.
  • Measure, track and report on performance marketing efforts through structured

- dashboards
  • Lead, motivate, mentor, and grow the performance marketing function within the
- marketing team

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