Abhik Chakraborty

Creative and highly energetic personality, with a strict focus on delivering results. Ability to effectively deal with internal and external customers, with a passion of trying new things, building strong team and producing inspiring campaigns for hotel.

Motivated and enthusiastic individual, with more than 9 years of experience in hotels and hospitality, apply creative problem solving and management skills to achieve company targets.  
Guide strategies, development and execution of all integrated marketing initiatives including website, email, mobile, social, print, broadcast and on-property brand experience in order to achieve low-cost book direct revenue, market share growth and brand preference. Oversees social media company and public relations firms. Craft annual calendar of marketing activities responding to key need periods and connecting to PR/Social Media angled dates. Account Manager for Corporate and Travel Agencies accounts. Responsible for Account Management Grid of the hotel. Control and draft key budget trackers. SEO/SEM & Content Marketing. Expertise in Google Analytics and its oriented all campaigns. Daily performance management of all distribution
channels and partnerships – Business Travel Agents, CRO, GDS, OTA Web & Social Media. Introduce and develop partnership with automobile, Radio, fashion and design. Drive partnerships that benefit Beverage & Food outlets by driving business, buzz and revenue into all venues. A champion of IHG loyalty program.

Certified yellow belt in lean six sigma. Post graduated in dual specialization Marketing & Supply Chain Management. Graduated in Accountancy Honors.