Shiva Pabba

I am a data-driven performance marketer with over 7 years of experience in driving growth for businesses across various industries and have handled $1.5M+ in Ad Spend. I have a track record of delivering tangible results for my clients through a combination of SEO, copywriting, and paid advertising.

One of my notable accomplishments was single-handedly growing a small affiliate website's organic traffic from 12,000 to 700,000 visits per month, and another from 50,000 to 120,000 visits per month. 

I bring in multi-channel experience for all D2C, B2B Ecomm and SaaS niches (I have at least 1 profitable case study for every niche). 

I have handled $3 Million+/month in ad budget and worked across 5 major PPC channels for major clients (FB, Google, Twitter, Reddit, Gartner PPC & Unity Ads) . This includes helping boost sales for e-commerce, drive user sign-ups for SaaS products, lead generation, and overall product marketing for other brands. 

For a Gaming client, helped bring in installs for as low as $0.10 for an app that previously had a $1.5 CPI (cost per install). There’s a lot more we can talk when we meet over for a call. Recently, for an Australian client, I’ve increased their Facebook ROAS from 2x to 3.5X in a span of 1 month all through great copy, creative and offer building.

My content strategy was responsible to generate 800k+ organic visits whereas my copy has led to sales and conversions across industries (D2C e-commerce, user applications, Enterprise B2B and B2B SaaS as well).

I've worked with close to 50+ brands in the last 7 years managing and as a leader for at least 5+ brands.

For a particular North Carolina-located Shopify-based ecomm startup, I helped increase their AOV by 160% and monetize about 65% more of their existing organic traffic (The answer was simple actually, their analytics helped Me find it). I even handled their Klaviyo email automation (and the copy required for it). I’ve got more ROAS-rich stories of performance marketing for many other niched clients as well. I even have a lot more D2C & B2B ecomm case studies to talk about as well. Recently, for an Australian client, I’ve increased their Facebook ROAS from 2x to 3.5X in a span of 1 month all through great copy, creative and offer building.

I’m also a seasoned data-driven product marketer who has helped improve onboarding and activation for various product clients. My User-first and avenue-driven approach to marketing helped me drive greater ROI to any campaign I pick up.

MSBA in business analysis from UMass Boston

Digital Analyst mini degree from the CXL institute