Performance Marketing Associate - Belgaum, India - Scratchpad

Scratchpad
Scratchpad
Verified Company
Belgaum, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

J.D of a Performance Marketing Associate

Role & Responsibilities:


Campaign Strategy and Planning:

  • Develop comprehensive performance marketing strategies aligned with overall business goals.
  • Identify target audiences, key messaging, and optimal channels for campaign execution.

Media Buying:

  • Developing effective media buying strategies i.e. Bought, Earned & Owned.
  • Participating in media planning to identify target audiences and craft effective campaigns.

Data Analysis and Insights:

  • Utilize analytics tools to track, measure, and analyze campaign performance.
  • Extract actionable insights from data to make informed decisions and optimize campaigns in realtime.

Budget Management:

  • Develop and manage budgets for digital marketing campaigns, ensuring costeffectiveness and maximizing return on investment.

Conversion Rate Optimization (CRO):

  • Collaborate with UX/UI teams to enhance website and landing page performance for better conversion rates.
  • Implement CRO strategies to improve user experience and increase conversions.

Collaboration with Cross-functional Teams:

  • Work closely with content creators, designers, and developers to ensure cohesive and effective marketing campaigns.
  • Collaborate with sales teams to align marketing efforts with lead generation and conversion goals.

Reporting and Documentation:

  • Generate regular reports detailing campaign performance and key metrics.
  • Document strategies, test results, and insights for future reference and continuous improvement.

Qualifications:


  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in performance marketing, with a track record of successful campaign management. (Minimum 1 year experience)
  • Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, etc.
  • Strong analytical skills and the ability to derive actionable insights from data.
  • Excellent communication and collaboration skills.
  • Uptodate knowledge of digital marketing trends and technologies.

Key Performance Indicators (KPIs):


  • Return on Ad Spend (ROAS)
  • Cost per Acquisition (CPA)
  • Conversion Rates
  • Clickthrough Rates (CTR)
  • Revenue Growth
  • Customer Lifetime Value (CLV)
  • Quality Score (for paid search campaigns)

Job Types:
Full-time, Permanent


Salary:
₹15, ₹20,000.00 per month


Benefits:


  • Flexible schedule
  • Work from home

Schedule:

  • Day shift

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Experience:

- total work: 1 year (preferred)


Ability to Commute:

  • Belgaum, Karnataka (required)

Ability to Relocate:

  • Belgaum, Karnataka: Relocate before starting work (required)

Work Location:
In person


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