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    Marketing Specialist - Bengaluru, India - Spigot Software Pvt Ltd

    Spigot Software Pvt Ltd
    Spigot Software Pvt Ltd Bengaluru, India

    1 week ago

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    Description
    Marketing Specialist, AEM (India)

    • Do you have a proven track record as a result driven B2B marketer, marketing software or digital technology? Are you an effective communicator with a passion for integrated marketing, driving quality demand and seeing it all the way through to revenue? Join the Thomson Reuters Marketing team for a 12month contract overseeing our tax solutions and take your marketing career to the next level.
    • As a seasoned marketing professional, you will maintain a close relationship with local sales leaders, key stakeholders and regional marketing to deliver best in class marketing coverage for demand generation, pipeline influence and accountbased marketing.
    • Reporting to the Regional Marketing Manager, you will be a member of the Asia & Emerging Markets, your role is based in India.
    • You will help to drive the marketing strategy and execution for our tax and shared services portfolio of products in India and Middle East and have a significant impact on Thomson Reuters success in the region.

    About the Role:
    In this opportunity as Marketing Specialist, you will:

    • Develop and deploy sophisticated integrated demand generation campaigns
    • Build enthusiasm and momentum for our marketing initiatives via communicating with and enabling sales
    • Develop and execute plans across a range of marketing mediums including social, marketing automation, events (physical and digital), email, campaign performance analysis and SEM
    • Be heavily involved in building hightouch TOFU, MOFU and BOFU campaigns for pipeline influence and acceleration
    • Be accountable for marketing KPIs for a portion of the India and Middle East business
    • Develop strong and effective partnerships with industry partners, associations and both internal and external stakeholders
    • Develop, track and report on ROI of campaigns, programs and tactics
    • Work closely with other regional marketing teams on shaping the content and execution of our outbound marketing efforts

    About You:

    Knowledge, Skills, Ability:
    You're a fit for the role of Marketing Specialist if your background includes:

    • Have at least 5+ years of relevant work experience in marketing.
    Experience in marketing B2B technology products or services preferred

    • Have an ongoing interest and passion for all things marketing; new mediums, vehicles technologies, marketing tools and best practices
    • Have previously managed and executed marketing campaigns for the tax and finance profession in previous roles
    • Solid experience using marketing technology tools including Eloqua, Salesforce, Anaplan, Power BI, Canva, Adobe to name a few
    • Possess strong analytical skills
    • Have successfully managed campaign objectives that have achieved pipeline and revenue growth
    • Enjoy mastering the innovation that can be applied to hybrid events
    • Have a proven track record of data and results driven marketing
    • Work well with both external agencies and inhouse expertise
    • Have strong relationship management skills with both internal and external stakeholders and strategic partners
    • Can very effectively multitask, prioritise workload, work independently, and complete tasks under time pressure
    )
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