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    Performance Marketing Executive - Gurugram, India - Nestasia

    Nestasia
    Nestasia Gurugram, India

    1 week ago

    Default job background
    Description

    Duties and responsibilities:

    • Creating and executing a strong performance marketing strategy & execution plan
    • Developing and managing digital prospecting and remarketing campaigns
    • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
    • Ensuring successful execution, and optimization for key traffic KPIs via paid, organic & own media channels
    • Identifying and testing new channels to continue to meet or exceed established critical metrics
    • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
    • Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
    • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
    • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
    • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
    • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
    • Work with creative and marketing teams to test strategies and innovation.
    • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels

    Desired Candidate Profile:

    • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
    • In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
    • Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
    • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
    • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
    • Outstanding presentation skills.
    • Excellent written and verbal communication skills.
    • Strong project management skills.
    • Critical thinker and creative.
    • Bachelor's degree in Marketing or relevant field.
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