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    Senior Consultant - Mumbai, India - EY

    EY
    EY Mumbai, India

    1 week ago

    EY background
    Description

    Job Summary: We are seeking a skilled Data Engineer with 3-5 years of experience to join our data team. The ideal candidate will bring expertise in AWS, PySpark, SQL, Python, and have a strong background in campaign and marketing analytics. As a Data Engineer in our organization, you will play a crucial role in developing and enhancing data systems that provide deep insights into customer behaviors and the effectiveness of marketing campaigns, ultimately driving strategic business decisions.

    Must have- Tech stack- AWS, EMR , PYSPARK, SQL, Airflow, CICD, Kafka.

    Key Responsibilities:

    • Design, construct, and maintain data architectures and pipelines that support campaign and marketing analytics.
    • Utilize AWS cloud services (Redshift, EMR, RDS, Glue, Athena, S3) to build scalable and reliable data storage and processing solutions.
    • Create and fine-tune PySpark jobs for big data transformations and aggregations necessary for marketing analysis.
    • Write complex SQL queries to analyze campaign performance, customer segmentation, and ROI.
    • Create pipelines for campaigns that needs to be triggered on daily basis in real time for eligible customers.
    • Would add new logics as per the campaign's requirement and new customer bases to this pipeline.
    • Collaborate with Campaign managers and various bank businesses i.e. (Debit Card, Wealth and Insurance etc.) to understand the requirement every week.
    • Develop data sets and pipelines that enable real-time analysis of marketing campaigns.
    • Collaborate with marketing teams to understand their data needs and provide insights through advanced analytical models.
    • Integrate various data sources to deliver a comprehensive view of customer interactions across channels.
    • Implement tracking and measurement solutions for online and offline campaigns.
    • Contribute to the improvement of data quality and the enrichment of data sources for accuracy in reporting and analysis.
    • Work on predictive modelling of customer behaviour and campaign outcomes using Python.
    • Develop dashboards and visualizations in reporting tools to communicate actionable insights to the marketing team.
    • Drive data governance and compliance initiatives related to marketing data.
    • Stay updated with the latest trends in marketing analytics, campaign management tools, and data processing technologies.

    Qualifications and Skills:

    • Bachelor's or Master's degree in Computer Science, Data Science, Statistics, or a related field.
    • 3-5 years of hands-on experience in a Data Engineering role with a focus on marketing analytics.
    • Proficiency in Python and PySpark for data processing and analysis.
    • Strong knowledge of SQL and experience with cloud-based data warehousing solutions, especially in an AWS environment.
    • Demonstrated experience with end-to-end architecture and pipeline creation for marketing and campaign data.
    • Familiarity with campaign management platforms, web analytics, SEO/SEM, and social media analytics.
    • Experience with data visualization and BI tools (e.g., Tableau, Power BI, Looker).
    • Ability to translate business requirements into technical specifications and data solutions.
    • Excellent communication and teamwork abilities.
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